visit hattiesburg
Black History Month
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Situation
Hattiesburg, MS is a premier cultural destination in the Gulf South, the Hub City is chock full of history and heritage attractions honoring African-American culture. As part of Black History Month, Madden worked with VisitHATTIESBURG to promote the community’s Black History locations and experiences.
APPROACH
We created a landing page for their website that highlighted black history and heritage attractions, Black-owned businesses, community events happening during Black History Month, and inspiring Black Hattiesburgers.
RESULTS
landing page
A newly designed landing page showcases Black heritage sites, local Black-owned businesses, and community events for Black History Month, alongside profiles of inspiring individuals from Hattiesburg’s Black community.
tiktok video
We utilized TikTok to highlight and promote the 1964 Freedom Summer Trail and its accompanying audio tour.
media buying
Madden implemented digital advertising strategies to direct users to the landing page, incorporating Black History Month-related keywords into our search engine marketing efforts.
