A Guide That Feels Like an Invitation
Summary
Door County wanted its visitors guide to feel less like a brochure and more like the first chapter of a trip. Madden designed a guide that paired rich photography with authentic stories of the peninsula—highlighting its lighthouses, shoreline, and communities in a way that felt both aspirational and useful. With a modern layout and thoughtful storytelling, the guide became more than an itinerary builder—it became a keepsake travelers wanted to return to.
Client
Destination Door County
Scope
Visitors Guide
Campaign Title
Visitors Guide
Results
