Set Your Course with Southeast Tourism and visitation Insights
Check out the latest visitation trends impacting the Southeast.
The Southeast runs on charm—but don’t let that fool you, traveler behavior doesn’t sit still. If you’re still asking where they’re coming from, you’re already a step behind.
Check out the latest Voyage GPS visitation trends from our shaking up the Southeast, and see where you should target next.
Southeast tourism and visitation insights
- Florida saw the strongest YOY regional visitation growth
- Kentucky, Tennessee and West Virginia experienced YOY decreases in regional visitation
- Los Angeles and Phoenix brought large YOY increases in visitation to the region
- New York City and Chicago were two reliable origin markets for the Northeast that dropped their inbound traffic YOY
Intraregional Market Share
Q1 2025 vs Q1 2024
Top visiting Out-of-Region destinations
Q1 2025 vs Q1 2024
DATA-DRIVEN INSIGHTS
At Madden, we’re not just a destination marketing agency—we’re your data co-pilots. Want more insights like these (especially for your destination specifically)? Our Voyage data analytics service team is standing by to help you crunch the numbers.
Learn more about how we made data actionable with Visit Tampa Bay activations and experiential marketing:
Curious to learn more about how our research can chart a course to success for your destination? Drop us a line-we’d love to share more.
PARTNERING WITH MADDEN
At Madden, we know it’s not just about how much data or how you collect it but instead about how you APPLY it. Our team (over 15% of them have previously worked for DMOs) prides itself on using data to inform award-winning destination marketing campaigns.
If you’re curious about any of the insights we’ve shared above, want data more specific to your destination, or are interested to know how our team can leverage our capabilities for your DMO, reach out to our team. We can’t wait to hear from you!