Showcasing the Spirit of California’s High Sierra
Summary
Tuolumne County is where Northern California’s wild heart meets small-town charm. Madden partnered with Visit Tuolumne to grow visitation through a media strategy as dynamic as the landscape itself. Using audience data, seasonal storytelling, and bold creative, we reached travelers dreaming of their next escape—showing that adventure doesn’t start at the Yosemite gate. It starts right here, among the rivers, trails, and gold rush towns that define Tuolumne’s sense of place.
Client
Visit Tuolumne
Scope
Digital Media
Campaign Title
Paid Media Campaigns
Results
257K+
impressions
14K+
clicks
5.7%
click-through-rate
3K+
conversions
Driving Conversions For Lodging Partners
We worked with Visit Tuolumne in California to drive conversions for soft lodging options through a targeted digital marketing strategy leveraging Performance Max Campaigns. This approach ensured that creative assets were dynamically optimized to drive conversions based on user behavior and site context.
Measuring Campaign Performance
Madden’s data team set up custom conversions for tracking outbound clicks to hotel partners and hotel partner detail page views. This setup enabled accurate measurement of campaign performance and provided an average revenue estimate, enhancing the evaluation of ROAs.
