Making Jacksonville Impossible to Scroll Past
Summary
Jacksonville isn’t a place you stumble into—it’s a place that invites you to slow down, stay a while, and find your own stretch of shoreline. Visit Jacksonville needed digital media that matched that energy: bold enough to cut through crowded feeds, but warm enough to feel like a real invitation. Madden built a content-forward media strategy that highlighted Jacksonville’s beaches, neighborhoods, and riverfront stories—transforming digital impressions into genuine curiosity and trip planning momentum.
Client
Visit Jacksonville
Scope
Digital Media
Campaign Title
Digital Media Strategy
Results
55%
YoY increase in users
133%
increase in paid search users
783%
increase in ad CTR from A/B testing
74%
increase in engaged sessions from direct flight markets
31%
increase in engaged sessions from all paid traffic
Turning Clicks into Connections
Our shift from traffic-focused campaigns to conversion-driven strategies helped us align with Visit Jacksonville’s brand pillars, ensuring every visitor was accounted for.
Engaging Visitors, Elevating Experiences
By focusing on meaningful interactions, we didn’t just bring visitors to the site; we inspired them with Jacksonville’s vibrant offerings.
Strategic Creativity in Action
A/B testing led to a creative breakthrough—driving a 783% increase in click-through rates.
Driving Results Across the Board
Our collaborative approach with Visit Jacksonville led to a 74% increase in engaged sessions from key markets, making every ad dollar count.
