Brand Partnership
Summary
Visit Port Aransas teamed up with the Dallas Cowboys to turn loyal fans into loyal travelers. Through targeted media, stadium takeovers, and in-market activations, the campaign sparked an increase in Dallas–Fort Worth arrivals, trip value, and record-setting motel and rental revenue.
Client
Visit Port Aransas
Scope
Agency of Record
Campaign Title
Visit Port Aransas x Dallas Cowboys
Results
25%
increase in arrivals from DFW
$193
per person per day spend
44%
above average trip spend from DFW
15%
increase in summer short-term rental revenue
9%
increase in summer motel revenue
Paid Media & Sweepstakes
Visit Port Aransas reached Dallas–Fort Worth travelers through a smart mix of digital tactics. Targeted display ads and paid social helped keep the coast top-of-mind for fans, while a dedicated email series added direct communication. A custom sweepstakes invited Cowboy Nation to dream about their next beach trip—moving them from scroll mode to travel mode.
Broadcast & Gameday Integration
The campaign showed up where Cowboys fans already were—on air and on screen. Radio placements built consistent brand presence throughout the season, while televised spots during preseason games helped Port A shine during one of football’s most anticipated moments. It was a seamless blend of sport and story, built for attention and recall.
Stadium & On-Site Visibility
Inside AT&T Stadium, Port Aransas became part of the gameday energy—featured on LED signage throughout the Cowboys’ season. Beyond the stadium, out-of-home ads popped up at major cultural and sporting events across Dallas–Fort Worth, ensuring the message reached both die-hard fans and everyday Texans.
Experiential & In-Market Promotion
Visit Port Aransas met Cowboys fans in their own backyard. From Draft Day to game day, the team showed up with activations that felt local, lively, and unmistakably Port A. These moments turned casual interest into real connection—reminding fans they don’t need a season ticket to feel like part of something big.
