Santa Clara: A Brand Built for the Global Stage
Summary
Discover Santa Clara needed a full identity ready for the world stage. We built a future-forward brand, scalable website, and dual-format visitor guide, paired with proactive PR, high-performing media, and quarterly creative. From World Cup-themed press kits to record high click-throughs, every tactic moved with purpose.
Client
Discover Santa Clara
Scope
Agency of Record
Campaign Title
Brand Implementation
Results
12.8M+
earned media impressions
13%
CTR for leisure media
8.6%
CTR for meetings media
59%
repeat visitation
Building a Brand for Global Resonance
Discover Santa Clara was more than a new DMO—it was a newcomer with the world watching. With Super Bowl LX and FIFA 2026 on the calendar, they needed more than a brand. They needed a presence. One that could scale fast, adapt easily, and show up strong across every audience and platform. No pressure, right?
Brand Built to Flex, Story Built to Stick
We started with the essentials: a bold brand identity and a website designed to grow with Santa Clara’s momentum. We built a dual-format visitor guide to support trip planning and on-the-ground discovery—tailored to everyone from first-timers to superfans.
Created Moments for Headlines
We didn’t sit around for media moments. We made them. With a full press kit, media training, World Cup-themed mailer boxes, and a FIFA-inspired LA media mission, we turned Santa Clara into a story press couldn’t ignore. National outlets like Forbes and KRON4 took notice.
CTRs That Deliver
Leisure campaigns saw CTRs up to 13%, with meetings campaigns landing at 8.6%. A hotel-specific SEM campaign pulled in the most engaged traffic, and we kept that momentum fueled with new content from ongoing creative shoots.
Kick-Off for Sports Fans
We built everything with the global sports traveler in mind. From site copy to visitor guides, we designed content that speaks directly to Super Bowl and FIFA fans—while making it easy to discover Santa Clara’s local gems in the process.
