Traverse City Influencer Campaign
Summary
Traverse City Tourism partnered with influencers to build deeper awareness and highlight how easy it is to visit, thanks to expanded nonstop flights into Cherry Capital Airport. We curated creators aligned with key markets and niche travel audiences, from accessibility advocates to food-focused storytellers, to showcase authentic, experience-driven perspectives.
Client
Traverse City Tourism
Scope
Influencers and Partnerships
Campaign Title
Influencer Campaign
Results
10
total partnerships
215
posts
2.3M
impressions
$118,700
Total Earned Media Value
From Inspiration to Easy Arrival
Traverse City Tourism aimed to deepen awareness and drive consideration by moving beyond postcard-style promotion and showcasing authentic, experience-driven storytelling. They also wanted to reinforce how simple and seamless is to visit, thanks in part to nonstop flights into Cherry Capital Airport
Chosen with Intention
We carefully vetted each influencer using data-driven tools and audience analysis to ensure every partner aligned with Traverse City’s priority markets, brand values, and campaign goals.
Distinct Voices. Shared Purpose.
We partnered with a diverse mix of travel, food, lifestyle, and accessibility-focused creators whose audiences aligned with priority markets and nonstop flight cities. Together, their distinct perspectives showcased Traverse City in an inclusive, experience-driven way while reinforcing how easy it is to visit.
Engagement That Multiplied
Influencer partnerships generated 16 times the average engagement of a typical organic post, significantly expanding reach and driving immediate audience interaction.
