About Us

Travel opens people's eyes to new places and cultures, which in turn makes them more open and accepting of differences. Our work helps make the world a better place to live and explore.

Madden is the best friend who’ll be at your side through thick and thin. We push you to try new things—the kind of things that make you better. We keep an eye on the news and let you know about new trends so you always look good. We don’t even get jealous when you make new friends—we’re right there, getting to know them too, so together we can make something amazing. We’ll stay up all night helping you finish that project your career hinges on; what’s more, we’ll make it seem fun.

When tasked with achieving your goals, wouldn’t you rather have someone who works with you, not for you?

Meet Our Leaders

Dan Janes

As a successful co-founder and former military officer, Dan has built and led successful teams across multiple disciplines as both an entrepreneur and organizational leader. His favorite thing about working at Madden is the chance to help shape the future of communities and make a difference in the lives of the people who live, work, and visit.

Dan Janes

Chief Executive Officer
Grady Colson

Grady has worked at Madden for over 21 years. He ensures all operations are functional and that our people are supported.

Grady Colson

Chief Operations Officer
Brett Gordon

Brett leads our Business Development Team in developing strong relationships, creating strategic partnerships, and helping destinations bring visitors to their area. He has been with Madden more than 14 years.

Brett Gordon

Chief Revenue Officer
Matt Clement

Matt is focused on helping clients close the gap between strategic plans, marketing efforts, research, stakeholders and consumers. Having worked across the industry on many boards and within destinations, Matt understands the importance of collaboration and building relationships to affect collective impact for destination brands and the communities they serve.

Matt Clement, CDME

Managing Partner
Matt Clement

Sarah leads Madden’s Account Management team and is passionate about collaborating with clients on smart solutions. Through promotion strategy, she and her team help destinations become placemakers.

Sarah Hupp

VP of Destination Strategy
Kristin Dialessi

Kristin joined Madden in 2019 after a long, successful tenure at the Wyoming Office of Tourism. With 10 years of experience at a state tourism office, Kristin can easily relate to the challenges and great opportunities that come from working for a DMO.

Kristin Dialessi

Destination Strategy Director
Ryan Callison

Ryan’s past experience as Director of Marketing at Visit Frisco and Experience Arlington give great insight into the challenges DMOs face. He skillfully leads his team in developing innovative, custom strategies and solutions for partners in Missouri, Texas, Wisconsin, Mississippi, and beyond.

Ryan Callison

Destination Strategy Director
Addy Coleman

Addy has been with Madden for over two decades, developing expertise in a variety of disciplines including project management, content development, account management, digital marketing, cooperative marketing, and communications. He leads the charge on Madden’s largest account, Visit Idaho.

Addy Coleman

VP of Destination Strategy
Curtis Thompson

Curtis has more than 25 years of experience in developing front and back end solutions for apps, multimedia, and software. Curtis has worked at Madden for more than six years.

Curtis Thompson

VP of Martech
Ronda Thiem

Ronda has been with Madden for over 26 years and has grown with the changing industry to help shape our company from print publisher to full-service agency. Her innovative strategies and exuberant personality make her a natural leader. Ronda nurtures each and every one of her business relationships.

Ronda Thiem

VP of Business Development

Services we offer

Madden uses innovative, technology-driven marketing strategies to provide solutions for our partners. Our team impacts the growth of communities by creating personalized, immersive content that connects people to places.

Image of members at meeting.
Members work on a Visitor's Guide.

We create so much more than digital marketing campaigns, websites, and amazing travel guides—our omni-channel approach allows for audience engagement across unlimited platforms.

Join the Team

An employee reaches the front door of Madden's offices.
An employee reaches the front door of Madden's offices.

Interested in becoming a part of a creative, quirky, passionate team of people who love to travel as much as they love their work? Madden is always looking for new people to add to our team. Are you the next recruit?