Tucson — April 22, 2019— Madden Media, a leader in destination marketing services, announced that it has reached an agreement with Burghardt+Doré to join the Madden team. Burghardt+Doré is a full-service creative agency that focuses exclusively
With the increasing need to couple great creative with data-driven performance on marketing campaigns, the combination of these companies promises to improve marketing outcomes for clients. Their experience will add to the already robust marketing and media buying capabilities of Madden. Their commercial video experience and the growing need for high-quality video on digital channels such as YouTube and Connected TV, Madden expects to help their clients grow throughout the changing media landscape.
“We are excited for Jeff Burghardt and his team to join the Madden team. The addition of Burghardt+Doré, who are known for great creative solutions and agency services, gives a new dimension to conversations with our clients,” said Dan Janes, CEO of Madden Media. “Their experience working as a full-service agency with destination marketing organizations, destination events, independent hotels, and resorts will deepen our experience as a company while remaining focused on our core philosophy of connecting people to places.”
Burghardt will become the Vice President, Destination Marketing Strategy, responsible for being a strategic leader for the overall company and driving creative, integrated campaigns for current and prospective clients. In addition, Nicole Doré will complement Burghardt’s big-idea thinking as Creative Strategist at Madden, bringing her creative and stylish approach to branding and design.
“We are excited to combine our full-service destination marketing expertise with the new technology, research, and digital-media platforms currently being implemented by Madden,” said Jeff Burghardt, President of Burghardt+Doré. “Together, we will offer existing and prospective clients expanded ideas, digital expertise, and data-driven solutions to maximize marketing investments.”
Established in 1982, Madden Media has a long history within the travel and tourism marketing industry. With the addition of the Burghardt+Doré team, Madden will have nearly 100 full-time employees to support clients across the country. Madden has worked nationwide to deliver industry-leading marketing solutions in an ever-changing environment. Madden works with clients to develop campaign strategy and vision, then manages all stages of production.
Burghardt+Doré crafts digital-first, fully integrated marketing campaigns that connect with people at the right place at the right time. They are an award-winning team who offers big-agency firepower with personalized service to build long-term client relationships and deliver results year over year.
Media Contact: Bailey Madden, firstname.lastname@example.org