As a destination marketing agency, we use marketing to captivate visitors and inspire travel
We evaluate our partners' needs and goals before providing a strategic, full-service solution.
Don't take our word for it—see examples of our work in action
Meet Me in Traverse City
Positioning Traverse City as an ideal balance of work and play
Buffalo Bill Center of the West
Wild, wild west on the world wide web
Experience and Insights
We consistently learn and grow in our industry. Our experts work to discover new tactics and tools to better our services and offerings and push themselves to be better marketers, industry leaders, and partners.
Hello, is it leads you’re looking for?
Madden offers up 8 useful tips and best practices for Lead Generation. Why? Because lead generation isn't always easy but is a crucial part of being able to measure return on investment. Read More ››
Become a Destination Marketing Superhero
When it comes to destination marketing, there are certain brands that everyone wants to imitate. Learn best practices from Marvel Superheroes! Read More ››
New Google Products Set to Improve Destination Marketing
Ever consistent, Google once again brought the heat with the highly anticipated ads innovation keynote at Google Marketing Live. Read More ››
Madden is on a mission to encourage people to discover new locations and experiences. We believe getting people out of their homes and into new places makes for stronger individuals, communities, and economies. Read More ››
Who is Madden?
As a nationally recognized leader in marketing, we work across the travel and tourism industry to help our clients showcase why others should discover the unique reasons they call it home. Read More ››