Clients we work with
How We Think
The only constant we see as a full-service destination marketing agency is continual change, where the norm is blending technology and creativity. We continue to evolve based on data, performance, and alignment to marketing goals and objectives. Madden’s Agile approach to destination marketing provides the flexibility DMOs need to reach travelers, groups, and event planners. The most recent themes we’ve incorporated into our marketing philosophy include:
Madden is 100% focused on growing communities through tourism and economic development. It’s imperative that DMOs and their agencies bring ambassadors together to raise the destination as a whole—moving from cooperation among partners to solving the major challenges and opportunities in your communities.
We develop destination stories around deeply researched insights and striking visuals to ensure our designs, tone, and themes kindle a positive emotional bond between destinations and travelers.
There are layers to being trustworthy and conscientious marketers in the travel industry. Madden uses intent-based audiences, privacy-centered promotion, and inclusive representation in creative and personalized content to ensure our partners are actively developing long-term growth.
What We Do
Madden offers full-agency services and omni-channel solutions to destinations. Our cross-functional teams use insights from research to craft strong storytelling themes and develop custom campaign architectures. We execute nimble media plans using the most strategic digital and traditional channels available to reach our partners’ goals and deliver strong ROI.
Madden’s Destination Strategy Directors and Account Strategists work closely with you and your stakeholders to develop intentional, success-focused plans that deliver success.
Beyond marketing solutions for leisure, meetings, and group travel, our team gets “in the trenches'' with our partners. We nurture communities and constantly expand our local knowledge so that we can support all efforts that improve people’s ability to live, work, and play in a destination.
Madden’s team of Media experts develop, optimize, and track custom campaigns for DMOs based on extensive research and reporting. We strategically select digital and traditional channels and tactics that guide audiences through the Traveler’s Journey.
- Social Media Ads & Management
- Media Negotiation
- Digital Marketing Management
- Lead Generation
- Geofencing & IP Targeting
- Programmatic Display & Native Advertising
- Connected TV & OTT
Our Marketing Technology experts ensure all digital aspects of your campaign function smoothly and provide a strong UX. From custom coding to data-driven improvements, Madden delivers unique solutions using an Agile philosophy adapted for tourism partners.
- Website Development, Hosting, & Maintenance
- Natural Language Processing & Ontologies
- Data Intelligence, Research, & Reporting
- Email Marketing Automation
- Search Engine Optimization
- Custom Data Projects
Our content and design experts spark imagination and create an emotional connection with audiences through video, imagery, and other forms of storytelling. From establishing a new destination brand to telling your story across all channels, our creative team has you covered.
- Brand Development
- Brand Campaign Concepts & Asset Creation
- Website Design
- Photography & Videography
- Amplified Storytelling
- Official Visitors Guides & Printed Collateral
Madden is a full-service destination marketing agency on a mission to spark imagination, nurture curiosity, and connect consumers to communities. Our diverse team develops unique, collaborative, creative-driven solutions for destinations to open minds, remove biases, help strengthen communities, and lead to a vision of a better future.
The Madden Advantage
With more than 100 full-time travel and tourism experts, Madden’s team is committed to providing in-depth client support—and we’re in it for the long haul.
2022 ESTO Mercury Award
Travel Wisconsin won the top prize for state-level DMOs in the Printed Marketing Collateral category for the 2022 Travel Guide.
2021 Platinum HSMAI Adrian Award
Discover Atlanta was recognized for its best-in-class Diversity Marketing, taking home the top prize in the category for the work done to capture the destination's diversity and essence on DiscoverAtlanta.com.
2021 eTourism eTSY Award
Traverse City Tourism
Traverse City won the Content Marketing award for its "My Happy Place" campaign, which highlighted the destination as travelers' favorite outdoor getaway in the northern Midwest.