Connect people to places

As a destination marketing agency, we use marketing to captivate visitors and inspire travel

Our Solutions

We evaluate our partners' needs and goals before providing a strategic, full-service solution.
Cooperative Marketing

Cooperative Marketing

Destinations that work together, succeed together.

Our team works to bring your partners together to achieve more. We help you build marketing programs that help drive conversions for you and your partners.

Success Stories

Don't take our word for it—see examples of our work in action

Experience and Insights

We consistently learn and grow in our industry. Our experts work to discover new tactics and tools to better our services and offerings and push themselves to be better marketers, industry leaders, and partners.
lazy loading image
New Google Products Set to Improve Destination Marketing
Ever consistent, Google once again brought the heat with the highly anticipated ads innovation keynote at Google Marketing Live. Read More ››
lazy loading image
Madden is on a mission to encourage people to discover new locations and experiences. We believe getting people out of their homes and into new places makes for stronger individuals, communities, and economies. Read More ››
lazy loading image
Who is Madden?
As a nationally recognized leader in marketing, we work across the travel and tourism industry to help our clients showcase why others should discover the unique reasons they call it home. Read More ››
lazy loading image
Modernize Your Research Strategy
Understanding who your visitors are guides your marketing decisions—it’s crucial for DMOs to build campaigns based upon trusted data. Madden’s experience with providing reliable insights and information is extensive. Read More ››
lazy loading image
Creative Ad Agency Burghardt+Doré joins the Madden Media team!
Madden Media, a leader in destination marketing services, announced that it has reached an agreement with Burghardt+Doré to join the Madden team. Read More ››
lazy loading image
Social Fidelity (So-Fi) Video
Have you picked a restaurant from a Yelp review? Have you watched a product unboxing on Youtube? Welcome to UGC: User Generated Content. Here's how video UGC can dial your brand into an ever educated and engaged audience. Read More ››
lazy loading image
OnLocation & OnLocation PLUS
We are excited to tell you about the launch of OnLocation and OnLocation PLUS—Madden’s newest SEO-boosting product lines that will allow you and your partners to reap the following benefits. Read More ››
lazy loading image
Location-based Marketing
Want to target audiences in a particular location? By now you’ve probably heard about Geofencing, and might even have incorporated it into your marketing mix, but what about Boomerang? How do you know which one will best meet your needs? Read More ››
lazy loading image
Madden Media announces the appointment of new CEO, Dan Janes
Madden Media begins a new chapter in their story with the announcement of Dan Janes as their new CEO. The founder of Madden Media, Kevin Madden, will operate as the Chairman of the company. Read More ››
lazy loading image
Website Best Practices: Part One
First impressions are everything. A person’s first glance at your website will allow them to form several opinions pretty immediately—so you need to make that first impression count. Read More ››