Clients we work with
How We Think
The only constant we see as a destination marketing agency is continual change, where the norm is blending technology and creativity. We continue to evolve based on data, performance, and alignment to marketing goals and objectives. The most recent themes we’ve incorporated into our marketing philosophy include:
Madden is 100% focused on growing communities through tourism and economic development. It’s imperative that DMOs and their agencies bring ambassadors together to raise the destination as a whole—moving from cooperation among partners to solving the major challenges and opportunities in your communities.
There are layers to being trustworthy and conscientious marketers in the travel industry including privacy-centered promotion, inclusive representation in creative and personalized content, and ensuring your agency is actively working to develop long-term growth from the resources they’re trusted.
We know that DMOs have a responsibility to their boards and stakeholders to use funding effectively and efficiently. By taking Insightful Action, DMOs can incorporate new processes to decipher data and adjust strategies to optimize spend and performance across all channels to achieve their goals.
What We Do
Experts trained across disciplines come together to develop a holistic strategy for your campaign that spans digital and traditional channels. Madden works with you to provide a full-service agency approach, enabling our team to become your team.
- Content Strategy
- Creative Strategy
- Media Strategy
- Brand Strategy
- Cooperative Marketing Strategy
- Meetings and Groups Strategy
- Social Media Ads and Management
- Media Negotiation
- Digital Marketing Management
- Lead Generation
- Geofencing and IP Targeting
- SEM & SEO
- Programmatic Display and Native Advertising
- Connected TV & OTT
- Website Development
- App Creation
- Website Hosting and Maintenance
- Data and Research
As a destination marketing agency, we use marketing to captivate visitors and
The Madden Advantage
With more than 100 full-time travel and tourism experts, Madden’s team is committed to providing in-depth client support—and we’re in it for the long haul.
2020 Flagler Awards
Discover Crystal River & Visit Tampa Bay
In recognition of their tourism marketing excellence, Discover Crystal River won “The Henry” 2020 Best in Show award. In addition to winning Best in Show, Madden’s work with Discover Crystal River received two Bronze awards for Internet Advertising and Niche Marketing, and our partnership with Visit Tampa Bay won two Bronze awards for Print Advertising and Internet Advertising.
2020 Content Marketing Awards
Traverse City Tourism
Winner of Best Feature Design. Traverse City Tourism wanted to showcase a particularly unique aspect of their destination: a stretch of walkable coastline that included historic lighthouses. Lighthouses: A Journey is written as excerpts from a sketchbook/travel journal. Check it out!
2020 Hermes Creative Awards
The following clients were all awarded Hermes Creative Awards for their outstanding work. Platinum: Lubbock Economic Development Alliance’s Marketing Campaign; Platinum: Galena Country Tourism Integrated Campaign; Gold: Go Lake Havasu’s “Find Your Element” Branded Campaign; Gold: Missouri Office of Tourism’s Official Visitor Guide; Gold: South Carolina Parks, Recreation & Tourism’s Official Visitors Guide