Madden Media Connects People to Places

Madden connects

People to  
places experiences events friends locals communities
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Featured Projects


Clients we work with

How We Think

Our Approach

The only constant we see as a full-service destination marketing agency is continual change, where the norm is blending technology and creativity. We continue to evolve based on data, performance, and alignment to marketing goals and objectives. Madden’s Agile approach to destination marketing provides the flexibility DMOs need to reach travelers, groups, and event planners. The most recent themes we’ve incorporated into our marketing philosophy include:

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Collective Impact

Madden is 100% focused on growing communities through tourism and economic development. It’s imperative that DMOs and their agencies bring ambassadors together to raise the destination as a whole—moving from cooperation among partners to solving the major challenges and opportunities in your communities.

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Creative to Spark Imagination

We develop destination stories around deeply researched insights and striking visuals to ensure our designs, tone, and themes kindle a positive emotional bond between destinations and travelers.

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Responsible Marketing

There are layers to being trustworthy and conscientious marketers in the travel industry. Madden uses intent-based audiences, privacy-centered promotion, and inclusive representation in creative and personalized content to ensure our partners are actively developing long-term growth.

What We Do

Agency Services

Madden offers full-agency services and omni-channel solutions to destinations. Our cross-functional teams use insights from research to craft strong storytelling themes and develop custom campaign architectures. We execute nimble media plans using the most strategic digital and traditional channels available to reach our partners’ goals and deliver strong ROI.

Madden is a full-service destination marketing agency on a mission to spark imagination, nurture curiosity, and connect consumers to communities. Our diverse team develops unique, collaborative, creative-driven solutions for destinations to open minds, remove biases, help strengthen communities, and lead to a vision of a better future.

The Madden Advantage

Dedicated Support

With more than 100 full-time travel and tourism experts, Madden’s team is committed to providing in-depth client support—and we’re in it for the long haul.

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41 +
Years in Tourism
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Years Average Partnership
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Cups of Coffee Per Year

2022 ESTO Mercury Award

Travel Wisconsin

Travel Wisconsin won the top prize for state-level DMOs in the Printed Marketing Collateral category for the 2022 Travel Guide.

2021 Platinum HSMAI Adrian Award

Discover Atlanta

Discover Atlanta was recognized for its best-in-class Diversity Marketing, taking home the top prize in the category for the work done to capture the destination's diversity and essence on

2021 eTourism eTSY Award

Traverse City Tourism

Traverse City won the Content Marketing award for its "My Happy Place" campaign, which highlighted the destination as travelers' favorite outdoor getaway in the northern Midwest.