Invite the world to connect with your destination story, culture, and community.
Experience and Insights
Madden | Full-Service Agency
If you've only been working with Madden in one or two capacities, you're missing out on the benefit of much more extensive expertise. Learn how we operate as a one-stop-shop. Read More ››
Madden and Persosa
Learn how Madden's partnership with Persosa can help you personalize your website according to user demographics and behavior. Read More ››
Social Fidelity (So-Fi) Video
While professionally polished videos can be a huge benefit, there’s another tool worth adding to your box: So-Fi Video. Read More ››
OnLocation & OnLocation PLUS
We are excited to tell you about the launch of OnLocation and OnLocation PLUS—Madden’s newest SEO-boosting product lines that will allow you and your partners to reap the following benefits. Read More ››
Madden Media announces the appointment of new CEO, Dan Janes
Madden Media begins a new chapter in their story with the announcement of Dan Janes as their new CEO. The founder of Madden Media, Kevin Madden, will operate as the Chairman of the company. Read More ››
Location-based Marketing
Want to target audiences in a particular location? By now you’ve probably heard about Geofencing, and might even have incorporated it into your marketing mix, but what about Boomerang? How do you know which one will best meet your needs? Read More ››
Website Best Practices: Part One
First impressions are everything. A person’s first glance at your website will allow them to form several opinions pretty immediately—so you need to make that first impression count. Read More ››
Social Media best practices: Twitter
You know you should be posting to Twitter, but are you doing it correctly? For all those aspiring social media gurus out there, here are some tips and tricks to make the most of your Twitter presence. Read More ››
Tips, Tricks, and Trends: How to up your Search Engine Marketing game
You know that Search Engine Marketing (SEM) is a cornerstone of an effective digital marketing campaign. Simply investing in SEM is a start, but how can you keep up with the latest trends that help you reach your ideal target audience? Read More ››
We are Placemakers
We tell local stories to a global audience and showcase why locations are the best places to live, work, and explore. Using decades of experience, Madden delivers an integrated, comprehensive marketing approach providing expert-level advertising solutions to partners and clients across all channels. Success Stories
Traverse City
Madden and Traverse City partnered together to ensure the city is on meeting planners’ radars. See how strategic targeting drives the right audience to your desired results. Read More ››
Make It Tampa Bay
Madden and Visit Tampa Bay partnered with Tampa’s Economic Development Corporation to tell a unified story. See how co-branding works when everyone works together. Read More ››
Buffalo Bill Center of the West
Madden and Buffalo Bill Center of the West share a pioneering spirit. That often leads to innovative digital solutions that drive phenomenal results. Read More ››
Visit Oakland
Madden and Visit Oakland set out to increase exposure in a market where the competition for LGBTQ visitors is fierce. The resulting digital marketing campaign is still going strong. Read More ››