Clients we work with
How We Think
The only constant we see as a full-service destination marketing agency is continual change, where the norm is blending technology and creativity. We continue to evolve based on data, performance, and alignment to marketing goals and objectives. Madden’s Agile approach to destination marketing provides the flexibility DMOs need to reach travelers, groups, and event planners. The most recent themes we’ve incorporated into our marketing philosophy include:
Madden is 100% focused on growing communities through tourism and economic development. It’s imperative that DMOs and their agencies bring ambassadors together to raise the destination as a whole—moving from cooperation among partners to solving the major challenges and opportunities in your communities.
We develop destination stories around deeply researched insights and striking visuals to ensure our designs, tone, and themes kindle a positive emotional bond between destinations and travelers.
There are layers to being trustworthy and conscientious marketers in the travel industry. Madden uses intent-based audiences, privacy-centered promotion, and inclusive representation in creative and personalized content to ensure our partners are actively developing long-term growth.
What We Do
Madden offers full-agency services and omni-channel solutions to destinations. Our cross-functional teams use insights from research to craft strong storytelling themes and develop custom campaign architectures. We execute nimble media plans using the most strategic digital and traditional channels available to reach our partners’ goals and deliver strong ROI.
Beyond marketing solutions for leisure, meetings, and group travel, our team gets “in the trenches'' with our partners. We nurture communities and constantly expand our local knowledge so that we can support all efforts that improve people’s ability to live, work, and play in a destination.
- Social Media Ads & Management
- Media Negotiation
- Digital Marketing Management
- Lead Generation
- Geofencing & IP Targeting
- Programmatic Display & Native Advertising
- Connected TV & OTT
- Website Development, Hosting, & Maintenance
- Natural Language Processing & Ontologies
- Data Intelligence, Research, & Reporting
- Email Marketing Automation
- Search Engine Optimization
- Custom Data Projects
Madden is a full-service destination marketing agency on a mission to spark imagination, nurture curiosity, and connect consumers to communities. Our diverse team develops unique, collaborative, creative-driven solutions for destinations to open minds, remove biases, help strengthen communities, and lead to a vision of a better future.
The Madden Advantage
With more than 100 full-time travel and tourism experts, Madden’s team is committed to providing in-depth client support—and we’re in it for the long haul.
2020 Flagler Awards
Discover Crystal River & Visit Tampa Bay
In recognition of their tourism marketing excellence, Discover Crystal River won “The Henry” 2020 Best in Show award. In addition to winning Best in Show, Madden’s work with Discover Crystal River received two Bronze awards for Internet Advertising and Niche Marketing, and our partnership with Visit Tampa Bay won two Bronze awards for Print Advertising and Internet Advertising.
2020 Content Marketing Awards
Traverse City Tourism
Winner of Best Feature Design. Traverse City Tourism wanted to showcase a particularly unique aspect of their destination: a stretch of walkable coastline that included historic lighthouses. Lighthouses: A Journey is written as excerpts from a sketchbook/travel journal. Check it out!
2020 Hermes Creative Awards
The following clients were all awarded Hermes Creative Awards for their outstanding work. Platinum: Lubbock Economic Development Alliance’s Marketing Campaign; Platinum: Galena Country Tourism Integrated Campaign; Gold: Go Lake Havasu’s “Find Your Element” Branded Campaign; Gold: Missouri Office of Tourism’s Official Visitor Guide; Gold: South Carolina Parks, Recreation & Tourism’s Official Visitors Guide