Making Waves with Lands’ End
Summary
Destination Door County wanted a partnership that felt natural, not forced. Lands’ End was a perfect fit—already trusted by families and outdoor enthusiasts. Together, we brought 13 brand ambassadors to the county for an immersive trip, outfitted in Lands’ End gear and ready to capture authentic stories. With Madden managing logistics and storytelling, the collaboration produced lasting content, new audiences, and social buzz that spotlighted Door County’s beauty in ways money can’t buy.
Client
Destination Door County
Scope
Influencers
Campaign Title
Destination Door County Brand Partnership
Results
13
Brand Ambassadors in Destination
336k+
Instagram Impresssions
