Making Waves with Lands’ End
Summary
Destination Door County wanted a partnership that felt natural, not forced. Lands’ End was a perfect fit—already trusted by families and outdoor enthusiasts. Together, we brought 13 brand ambassadors to the county for an immersive trip, outfitted in Lands’ End gear and ready to capture authentic stories. With Madden managing logistics and storytelling, the collaboration produced lasting content, new audiences, and social buzz that spotlighted Door County’s beauty in ways money can’t buy.
Client
Destination Door County
Scope
Influencers
Campaign Title
Destination Door County Brand Partnership
Results
13
Brand Ambassadors in Destination
336k+
Instagram Impresssions
A true Partnership
We chose from the expansive offerings in the Lands’ End catalogs, from tote bags to pullovers, to create custom swag bags for each influencer on the trip. These swag bags were full of branded items, showcasing the collaboration between the two brands.
Immersed In Door County
The Destination Door County staff created an itinerary that would show the influencers the best of their destination, and the photos they captured do exactly that!
Beneficial for all
One of the influencer’s photos is still being used on a Lands’ End product display page today!
