DESTINATION Gettysburg
Website
SITUATION
Destination Gettysburg wanted to redesign their website and highlight content that educates and inspires visitors to explore the natural beauty and history of Gettysburg. Additionally, the website would introduce visitors to things they didn’t know about the destination. We would use the new site to promote year-round visitation and provide community involvement resources to residents.
APPROACH
We began by redesigning the homepage to create faster load times and offer the ability to easily navigate across different content sources on the site. We also used the homepage to include interactive capabilities, user-generated content, and promote hidden gems in the destination.
In addition to the redesigned homepage, we enhanced site navigation by updating the site’s functionality and improving user experience. This change made it easier to explore the site further and encouraged users to access more content deep in the site.
The enhanced navigation was emphasized by updated site map and category hubs. We created new top-level pages that covered core travel intents. Additionally, to promote year-round travel, we folded seasonality into the top navigation bar, showing users the top activities during every season.
RESULTS
The new DestinationGettysburg.com helped the DMO move its brand forward with travelers and achieve its overall marketing goals.
