DESTINATION Gettysburg
Website
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Situation
Destination Gettysburg needed more than a digital visitor’s guide—they needed a true experience hub. The previous site didn’t reflect the full spirit of the region or the community’s role in the visitor journey. It was time to upgrade the storytelling and functionality to match the power of the place.
Approach
We reimagined the site to be intuitive, inspirational, and immersive. Key upgrades included:
- A bold, restructured homepage to spark curiosity at first glance
- A complete overhaul of the navigation and site architecture
- Seasonal content surfaced directly in the nav to promote year-round travel
- Integrated user-generated content for authenticity and real-time storytelling
- Local-focused resources to support engagement from community partners
The result? A site built for both the history buff and the spontaneous weekender, the event planner and the local entrepreneur.
RESULTS
- 25% increase in organic sessions
- 5% improvement in load times
- 18.2% goal conversion rate
- 3 pages viewed per session on average
Smart Navigation = Deeper Exploration
Destination Gettysburg wanted to redesign their website and highlight content that educates and inspires visitors to explore the natural beauty and history of Gettysburg. Additionally, the website would introduce visitors to things they didn’t know about the destination. We would use the new site to promote year-round visitation and provide community involvement resources to residents.
Seasonal Prompts That Work
With timely updates and dynamic nav prompts, we turned every season into a reason to visit. From blooming battlefields in spring to orchard drives in fall, the site highlighted what’s worth seeing now.
A Site Locals Could Love Too
We didn’t forget the folks who live and work in Gettysburg. Community resources were added to make it easier for locals to connect with tourism efforts and promote their own businesses.
