Sharing the Stories of New York’s Wine Country
Summary
The Finger Lakes have long poured world-class wine and endless lake views—but the region’s story runs deeper than what’s in the glass. Madden partnered with the FLRTC to elevate its national presence through storytelling that felt equal parts sophisticated and soulful. By connecting media to local makers, outdoor escapes, and small-town charm, our PR strategy spotlighted the people and places that make the Finger Lakes unforgettable—proving it’s more than a destination; it’s a state of mind.
Client
Finger Lakes Regional Tourism Council
Scope
Public Relations
Campaign Title
Public Relations
Results
$267K+
in earned media value
352K+
impressions
7M+
combined reach
