make it tampa bay
Economic Development Campaign
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Situation
Tampa Bay wasn’t content with being just a vacation spot; it aimed to transform visitors into residents and entrepreneurs. Visit Tampa Bay sought to merge tourism and economic development into a unified brand message that showcased the community’s appeal to those looking to relocate and invest.
Approach
We crafted MakeItTampaBay.com, a dynamic, user-centric platform serving as a comprehensive resource for potential residents and business owners. The site featured:
- Interactive Tools: Cost of Living Calculators and job search functionalities to assist users in evaluating relocation options.
- Immersive Storytelling: Engaging narratives spotlighting local entrepreneurs and the thriving business ecosystem, bringing Tampa Bay’s opportunities to life.
- Vibrant Design: Bold colors and distinctive design elements aligned with Visit Tampa Bay’s brand, setting the community apart from others.
To drive traffic, we launched a compelling digital campaign that highlighted why Tampa Bay is an exceptional place to live, work, and run a business.
RESULTS
Through strategic storytelling and innovative digital solutions, we didn’t just market Tampa Bay; we showcased it as a vibrant community where people are eager to live, work, and invest.
The initiative yielded impressive outcomes:
- 16,850 unique visitors explored the site.
- Visitors spent 121% more time on MakeItTampaBay.com compared to the leisure-focused site, indicating heightened engagement.
- 94% of users delved deeper into local job opportunities, reflecting strong interest in relocation.
- 14% of traffic was driven by Madden’s immersive storytelling campaign, underscoring the power of engaging content.
Interactive Tools
The site was built to guide, not overwhelm. With a Cost of Living Calculator and job search tools, users could easily explore everything from housing prices to career options. These tools helped turn curiosity into confidence, giving potential residents the information they needed to picture a future in Tampa Bay.
Immersive Storytelling
Numbers might grab attention, but stories are what make people feel connected—and Tampa Bay’s entrepreneurial spirit gave us plenty to work with. Through vivid, immersive storytelling, we highlighted the people behind the city’s thriving economy. Entrepreneurs, innovators, and local business owners became the faces of opportunity, showing future residents what it’s really like to build a life in Tampa Bay. Every story wasn’t just an inspiring read it was a subtle nudge toward, “Hey, this could be you.”
Vibrant Design
Tampa Bay is anything but ordinary, so we created a design that reflected the community’s bold, magnetic vibe. Think bursts of color, dynamic layouts, and attention-grabbing visuals that stood out in a sea of sameness. Every element was purposefully aligned with Visit Tampa Bay’s core brand identity, making the transition between leisure travel and long-term living feel cohesive. It wasn’t just about looking good—it was about creating a lasting impression that set Tampa apart from competitors.
