make it tampa bay

Situation

With the city of Tampa Bay primed for explosive growth, Visit Tampa Bay wanted to combine tourism and economic development into one cohesive brand message. We created MakeItTampaBay.com, an economic development landing site, to promote the destination’s appeal to people looking to not only visit but relocate. We also developed and deployed a complementary digital campaign to drive users to the site.

Approach

We developed a one-stop shop for potential residents and business owners interested in Tampa Bay. The brand, extension, website, and comprehensive digital campaign promoted the destination’s booming economy and business friendly environment.

While the leisure site is all about attractions and things to do, MakeItTampaBay.com and the digital campaign highlights why Tampa Bay is a great place to live, work, and run a business. To tell this story, we developed immersive stories that spotlighted entrepreneurs and the destination commerce ecosystem and integrated tools like cost of living calculators and job searches into the content.

To align with Visit Tampa Bay’s overall brand across channels, the new creative features familiar elements, including immersive destination stories that put the reader in the heart of the action, bold colors, and design elements that set Tampa Bay apart from other destinations.

Results