Uniting Ten Communities as One Story
Summary
Representing ten unique communities, NATA needed more than piecemeal promotion—it needed a shared story. As agency of record, we put the visitors guide at the center, reimagining it as a regional magazine that felt timeless and cohesive. We paired that with smart ad sales, targeted media outreach, and a digital campaign built on intent-driven strategy. The result: stronger awareness, stronger revenue, and a brand foundation that’s already fueling the region’s next chapter.
Client
Northwest Arkansas Tourism Association
Scope
Agency of Record
Campaign Title
Northwest Arkansas Regional Identity Campaign
Results
80
earned media stories
1.7M
digital impressions
143%
increase in website traffic
91%
increase in engagement rate
One Guide, Ten Communities, Unlimited Possibilities
As a regional organization representing ten communities, we transformed the visitors guide into a cohesive, magazine-style experience—organized by themes instead of towns—to inspire regional exploration through bold visuals and unified storytelling.
Building Regional Awareness Through PR
Our early PR efforts centered on building a regional identity, using targeted outreach and an in-person media event to position Northwest Arkansas as a unified story—now set to continue with press trips.
Targeted Digital That Set the Stage
We launched a highly targeted digital campaign using SEM and paid social to reach the right audiences with intent-driven messaging and guide-aligned creative that set the stage for NATA’s full rebrand.
