Uniting Ten Communities as One Story
Summary
Representing ten unique communities, NATA needed more than piecemeal promotion—it needed a shared story. As agency of record, we put the visitors guide at the center, reimagining it as a regional magazine that felt timeless and cohesive. We paired that with smart ad sales, targeted media outreach, and a digital campaign built on intent-driven strategy. The result: stronger awareness, stronger revenue, and a brand foundation that’s already fueling the region’s next chapter.
Client
Northwest Arkansas Tourism Association
Scope
Agency of Record
Campaign Title
Northwest Arkansas Regional Identity Campaign
Results
80
earned media stories
1.7M
digital impressions
143%
increase in website traffic
91%
increase in engagement rate
