Where Personalization Meets Paradise
Summary
We transformed The Palm Beaches’ site into a personalized, mobile-first experience that feels like a luxury vacation and works like a well-oiled machine. Powered by AI, the site adapts to each visitor in real time while syncing daily with their CRM to keep partner content fresh. Ongoing development sprints ensure the platform evolves with strategy. We also built a touch-friendly kiosk site from scratch—delivering events, listings, and maps through a bold, brand-aligned interface made for travelers on the move.
Client
Discover The Palm Beaches
Scope
Website
Campaign Title
Website Refresh
Results
11%
Increase In New Users
38%
Increase In Engaged Sessions
22%
Increase In Engagement Rate
24%
Increase In Engaged Sessions Per User
Built to Wow. Engineered to Work.
We created a site that feels like a getaway —beautiful, immersive, and built to perform. Every detail was designed to invite exploration, while the backend works quietly but relentlessly to keep content fresh, partners visible, and users moving seamlessly through the experience.
AI with Real Awareness
We built an NLP-powered personalization engine that adapts in real time to serve up smart, relevant content based on what each visitor is reading and clicking.
Ongoing Optimization
Post-launch, we kicked off agile website sprints that evolve the site in sync with campaigns, seasons, and strategy. So far, the sprints have delivered enhanced mobile performance and given partners more visibility with dynamically served listings and AI-powered ads.
Custom Kiosk Experience
We built a standalone, touch-friendly kiosk site designed specifically for on-the-go travelers and complete with an interactive map, live events, and coupons. It’s WordPress-based for easy updates and syncs with their CRM to keep everything current and on-brand.
