Where Seamless Design Meets Coastal Wonder

Summary

Monterey’s story is one of breathtaking coasts, world-class events, and a community rooted in hospitality. See Monterey partnered with Madden to create a website that feels as inspiring as the place itself—clean design, seamless navigation, and storytelling that makes travelers want to stay awhile. Built to be accessible, adaptable, and visually bold, the site is more than a refresh—it’s a digital front door that welcomes the world to Monterey.

Client

See Monterey

Scope

Website

Campaign Title

Website Redesign

Results

77%

increase in overall site health

19M

impressions

29%

increase in web visitors

49%

increase in web engagement rate

increase in session duration

Engineered for Everyone, Everywhere

On the backend, we ditched JavaScript-heavy code for SEO-friendly links and lightning-fast load times. WordPress blocks gave See Monterey’s team the flexibility to keep things fresh, and we designed every element with a mobile-first mindset, ensuring the experience works beautifully on every screen.

Smarter Features for Smarter Journeys

But what really sets this site apart? The smarts. With NLP-powered search, a personalized AI trip planner from MindTrip.AI, and interactive tools like a time-adaptive interface and a scalable, hand-drawn destination map, the site doesn’t just tell you what’s out there—it helps you get there, your way.

Built to Include. Styled to Impress

Features like Userway ensure inclusivity is built into every pixel, and visual storytelling—from full-bleed images to animated illustration parallax—brings each of Monterey County’s ten communities into the spotlight. And for luxury travelers? A standalone microsite with its own voice and visual identity makes it easy to find the finer things without losing sight of the broader journey.