Turning Stickers Into Subscribers
Summary
Visit Idaho needed fresh ways to grow its email list beyond the annual travel guide release. Together, we built a campaign centered on something small but powerful: collectible stickers. Designed by a local artist, these scenic byway-themed pieces sparked excitement, drove qualified signups, and gave new subscribers a fun, tangible way to connect with the state. With smart media placement and a tailored nurture sequence, the campaign turned everyday road trips into brand touchpoints that kept Idaho top of mind.
Client
Visit Idaho
Scope
Email Marketing
Campaign Title
Scenic Byways Email Campaign
Results
46.4%
Open Rate
12k+
new leads
$2.62
Cost Per Lead
