A Digital Canvas for Laguna’s Creative Spirit
Summary
Laguna Beach isn’t your typical coastal town—it’s a community fueled by art, surf, and unapologetic individuality. Visit Laguna Beach teamed with Madden to bring that character online with a site that feels as bold and welcoming as the place itself. Blending sleek design, intuitive navigation, and stories that spark curiosity, the new site is more than a resource—it’s an invitation to step into Laguna’s creative energy.
Client
Visit Laguna Beach
Scope
Website
Campaign Title
Website Redesign
Results
24%
increase in organic traffic
20%
increase in YoY impressions
19%
increase in new website visitors
17%
increase in total page views
A DIGITAL LOVE LETTER
The result is more than just a website; it’s a digital love letter to Laguna Beach that redefines what destination-focused web design can be. With storytelling blocks that connect pages and lead users down a rabbit hole of discovery, the new site boosts brand recognition and invites travelers to immerse themselves in Laguna’s beauty. It’s not just a redesign—it’s an invitation to wander, dream, and explore.
THIS SITE IS NOT JUST TURNING HEADS
Since the launch of Laguna Beach’s redesigned website, the SEO metrics are glowing brighter than a Cali sunset. The redesign and strategic SEO work are making an immense impact. These stats prove the site isn’t just turning heads—it’s engaging visitors, driving results, and setting a new gold standard for destination web design.
