A Digital Magazine for Ventura
Summary
Visit Ventura wanted a website that matched the spirit of its community—laid-back, stylish, and full of stories. Their old site buried that charm under cluttered navigation and dated design. We reimagined the experience as a digital magazine: bold visuals, clean layouts, and playful details like a spinning ambigram logo. Behind the scenes, adaptive tools and personalization made the site smarter too. The result? A platform that feels unmistakably Ventura and delivers real results for their community.
Client
Visit Ventura
Scope
Website
Campaign Title
VisitVentura.com
Results
7%
YOY increase in page views
108%
YOY increase in goal conversion
11%
increase in pages per session
From Directory to Digital Magazine
Inspired by lifestyle and fashion brands, we created a scroll-friendly site that feels more like a travel magazine than a tourism hub. Bold visuals, intentional layouts, and interactive touches keep users curious—and clicking.
Behind the Build
We rebuilt Visit Ventura’s site with modular layouts, strategic whitespace, and a spinning ambigram logo that captures the brand’s spirit. Behind the scenes, we added smart tech like personalized content and adaptive A/B testing to keep the site performing at its best.
An Extension of the Community
The new VisitVenturaCA.com is a true digital extension of the community—inviting exploration, boosting conversions, and finally capturing the warm, adventurous spirit that makes Ventura unforgettable.
