Honoring Hattiesburg’s Legacy
Summary
Hattiesburg’s story has always been rooted in resilience, creativity, and community. For Black History Month, Madden partnered with Visit Hattiesburg to spotlight the city’s Black-owned businesses, changemakers, and cultural landmarks through a PR campaign built on authenticity and pride. From earned media to social storytelling, we honored the people shaping Hattiesburg’s present while celebrating the legacy that built it—reminding travelers that this city doesn’t just remember history, it continues to make it.
Client
VisitHATTIESBURG
Scope
Digital Media
Campaign Title
Digital Media Campaigns
Results
552K+
responsive display impressions
123K+
TikTok impressions
122K+
Meta prospecting impressions
77K+
Meta remarketing impressions
tiktok video
We utilized TikTok to highlight and promote the 1964 Freedom Summer Trail and its accompanying audio tour.
media buying
Madden implemented digital advertising strategies to direct users to the landing page, incorporating Black History Month-related keywords into our search engine marketing efforts.
