May 20, 2025 / Kate Balch
Traditional Travel Ads aren't enough to Influence Let’s be honest—most traditional travel ads are built to interrupt, not connect. Flashy footage. Generic taglines. A fleeting “Book Now!” CTA that disappears faster than your TikTok attention span. More
Jan 15, 2025 / Matt Ormsbee
Attention, travel marketers! The social media landscape might be on the brink of a seismic shift. The Supreme Court’s pending decision on TikTok’s future in the U.S. has travel marketers, influencers, and Gen Z scrollers alike asking: “What’s next?” Will TikTok face a ban or be forced into a corporate game of hot potato with a sale? More
Sep 17, 2024 / Megan Filak
In the dynamic world of Destination Marketing Organizations (DMOs), understanding the performance of your media campaigns relative to industry-specific benchmarks can be the difference between a good strategy and a great one. That's why we at Madden are happy to share our DMO Tourism Industry Media Benchmarks at the end of each quarter (click here to check out data from Q2). More
Jun 18, 2024 / Megan Filak
In the dynamic world of Destination Marketing Organizations (DMOs), understanding the performance of your media campaigns relative to industry-specific benchmarks can be the difference between a good strategy and a great one. That's why we at Madden are happy to share our DMO Tourism Industry Media Benchmarks at the end of each quarter. More
Apr 03, 2024 / Megan Filak
In an age where artificial intelligence is reshaping the travel landscape, Google's announcement of a Generative AI Trip Planner has sparked a mix of excitement and concern among DMOs. This innovative tool, integrated directly into Google's search ecosystem, promises to simplify trip planning for users by generating itineraries based on rich content. More
Mar 07, 2024 / Megan Filak
In the dynamic world of Destination Marketing Organizations (DMOs), understanding the performance of your media campaigns relative to industry-specific benchmarks can be the difference between a good strategy and a great one. That's why we at Madden are thrilled to announce the launch of our DMO Tourism Industry Media Benchmarks. More
Jul 12, 2023 / Megan Filak
“If a young man tells his date how handsome, smart and successful he is - that's advertising. If the young man tells his date she’s intelligent, looks lovely and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. More