culture and values
Our values are our guiding stars, lighting up the way we do business and showing us the path to a future bursting with the unique talents of our team. At Madden, we’re not just making waves in communities—we’re making ripples in the lives of everyone who works with us and for us. Together, we’re not just shaping a future; we’re crafting a masterpiece, one bright idea at a time.
diversity, inclusion, and representation
We foster an intentionally inclusive culture where every voice is valued, diverse perspectives spark innovation, and team members are empowered to contribute, challenge ideas, and see their perspectives reflected in the work. This foundation guides how we partner with clients—crafting stories and campaigns where representation builds trust and communities feel genuinely seen. Because real connection starts with understanding.
collaboration
Connection fuels collaboration. We bring together different perspectives, openly sharing ideas, and building on each other’s strengths to create something better than any one person could alone. Honest, clear communication fuels this process—ensuring alignment, efficiency, and trust at every step. Whether working as a team or guiding clients, we lead with shared purpose and build together. When everyone contributes fully and owns the outcome, we create work that truly resonates with each other, our clients and their audiences.
integrity
Integrity is how we earn trust and create lasting impact. Transparency and accountability guide every decision we make -from how we collaborate as a team to how we serve our clients. We communicate honestly, own our actions, and take responsibility for the resources entrusted to us, especially when public funding is involved. Whether tracking campaign performance, or working through tough decisions, we hold ourselves—and each other—to the highest standard. Our words and actions align, and when something needs to be addressed, we tackle it head-on.
creativity and innovation
Everyone is a creator and innovator, ideas and bold thinking can come from anywhere. Creativity isn’t about being flashy—it’s about being curious and using your imagination with intention. We push beyond the expected, blending strategic insights with imaginative storytelling and emerging technology to create work that stands out and stands the test of time. Innovation means asking better questions, challenging “good enough.” and setting new standards. We don’t follow trends-we shape them because when every team member brings their curiosity and courage to the cable, creativity is unleashed.
initiative
Initiative means stepping forward, taking ownership, and driving progress—both for ourselves and our clients. We don’t wait for change-we anticipate it, embrace it, and lead through it. Everyone on our team is empowered to speak up, solve challenges early, and shape the future rather than follow it. It’s about seeing opportunities before they’re obvious, solving problems before they become roadblocks, and continuously pushing ourselves to do better. Because progress doesn’t wait, and neither do we.
Our Mission:
At Madden Media, we spark imagination and nurture curiosity, uniquely weaving data-driven insights with vibrant creativity. Our approach cultivates connections and communities through dynamic storytelling and marketing, resulting in sustained economic growth, collective impact, and a touch of the unexpected.
OUR VISION:
Madden believes traveling is about more than going from place to place—it’s about the impact of the journey on both the traveler and the destination.
We believe our work can lead to a better world. Through storytelling rooted in community, we spark imagination and nurture curiosity—fostering deep, meaningful relationships between people that lead to cultural prosperity and economic vitality.
