Destination Marketing Expert Joins Madden
October 13, 2021
Madden Media is excited to announce that Jamie Claudio has joined the agency as its newest Vice President, Destination Strategy. She will support Madden’s partners’ overall destination strategies and develop innovative marketing campaigns.
Claudio’s deep understanding of how tourism ties to economic development, combined with her agency experience across verticals, allows her to think like a DMO while guiding destination management organizations need towards success. In addition to her role leading the development of powerful marketing solutions for destinations, Claudio will assist in the expansion of Madden’s public relations services with a focus on creating cohesive client strategies across communications channels.
Claudio previously served as Vice President, Marketing & Sales for Discover Long Island where she was responsible for overseeing marketing, meetings sales, and international travel trade endeavors on behalf of the organization. Prior to her DMO experience, she spent several years working for New York City public relations and marketing agencies with a focus on consumer and luxury goods before falling in love with the travel industry when she began working for Development Counsellors International. During her time at Discover Long Island, Claudio also served on the New York State Tourism Industry Association (NYSTIA) Board of Directors from 2016-2020.