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Madden and Visit Idaho Win 2021 ESTO Mercury Award

Madden Media is excited to share that our client Visit Idaho won the 2021 ESTO Mercury Award in the digital campaign category. Announced during U.S. Travel’s ESTO Conference, their “Cool Times, Warm Memories” campaign was recognized as the top destination marketing digital campaign. 

Madden and Visit Idaho Win 2021 ESTO Mercury Award
Matt Borud, Chief Business Development & Marketing Officer at Visit Idaho and Addy Coleman, VP, Account Strategy at Madden Media

Developed in collaboration with Madden, the “Cool Times, Warm Memories” campaign shared real stories about the cool winter experiences in the state and warm memories visitors can make. Together, we creatively told real, joy-inducing stories from four locals that show the possibilities of a Idaho winter escape. Through the fun webisode series, featuring whimsical animation, the campaign built an emotional connection with prospective visitors.

The Mercury Awards recognize members for excellence and creative accomplishment in state and territory destination marketing and promotion; and inspire, through showcasing outstanding work, the continued development of imaginative and exciting marketing and promotional programs.

In addition to Visit Idaho’s 2021 ESTO Mercury Award win, four other Madden clients were named as finalists for 2021 ESTO Destiny Awards. Atlanta CVB (Destination Website), Traverse City Tourism (Integrated Marketing and Messaging Campaign: Overall Marketing Budget $1M to $5M), Visit KC (Printed Collateral Materials), and Visit Independence (“The Road Less Traveled”) were all recognized for their destination marketing excellence. 

The Destiny Awards recognize U.S. Travel destination members for excellence and creative accomplishment in destination marketing and promotion at the local and regional level; and foster the development of imaginative and innovative destination marketing promotion programs and activities.

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