Made for Mobile: Facebook Instant Experiences
April 18, 2018
Mobile is BIG. Of Facebook’s 1.94 billion users, 1.15 billion of them use Facebook on their mobile device daily (Zephoria). Let’s say that again: 1.15 billion people looking at Facebook on their phones every day. Facebook has been cranking out new options for advertisers that keep up with trends, but one of our favorites is Facebook Instant Experiences.
The ads are—you guessed it—for mobile devices. They are full-screen, interactive, and users can tilt the phone to see more of the ad’s panoramic images. The ads also allow users to read inspiring content, swipe through a gallery of photos, watch videos, and click links to learn more. And the ad isn’t just visually appealing, it’s responsive. It’s an immersive experience that builds your brand and inspires users.
Gimme the Stats
Need for speed. Instant Experiences load 10x faster than the mobile web.
Higher Engagement. The immersive experience has been reported, by Facebook, that 53% of users viewed at least half of the ads. Average view time per user is 31 seconds.
Increased Conversions. Load times on ads are almost instantaneous, which means more users are following through once clicking on an ad.
Show and Tell
What’s it like, you ask? It’s so difficult to talk about how engaging these ads truly are without pulling out our phones to show you. We’ve had many clients run Facebook Instant Experiences campaigns, but Visit Gainesville’s ad is one of our favorites. Watch below to see the ad in action.
Zephoria. The Top 20 Valuable Facebook Statistics.