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2025 Missouri Official Travel Guide media kit

Year after year, the Official Missouri Travel Guide delivers the best of Missouri to interested travelers—travelers who contribute billions to the area’s economy. The guide is a great resource for selecting where to go, where to stay, and what to do while visiting the state—two-thirds of visitor guide readers report the guide helped them decide which activities & attractions to visit. Best of all, the Official Missouri Travel Guide is available in print and online, so visitors always have information at their fingertips.

Missouri — 2025 Official Travel Guide

View the 2024 guide here!

important dates

advertising rates

Ad SizeCost
Back cover$23,638
Inside front cover$23,638
Inside back cover$17,525
Premium/Paid Positioning$23,368
Full page$17,525
2/3 page (vertical)$12,438
1/2 page (horizontal)$9,610
1/3 page (vertical or square)$6,660
1/6 page (horizontal or vertical)$3,604
1/12 page$1,730

Materials specifications can be found here or reach out to


Source: Missouri Travel Guide Study by H2R


Source: Missouri Division of Tourism

Distribution: 200,000*

*Missouri Division of Tourism has final decision on production total.
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