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WASHINGTON packages & rates

State of Washington Tourism Co-op Opportunities - Rates & Information

Below you will find the different marketing co-op offerings brought to you by State of Washington Tourism and Madden Media.

All funds are offered on a first-come, first-serve basis.

VIDEO AND PHOTO SHOOT PRODUCTION

As a destination, it’s important to be able to showcase the visitor experience through your website, printed and digital marketing platforms. Use this photo and video production opportunity as a way to get additional support for your photo and video acquisition needs. Both the partner and the state will have access to the assets for maximum exposure.

Overview:

  • 2-day shoot in-market
  • 25 images available per day minimum PLUS 15 and 30-sec cuts
  • Showcase 4-6 of your locations
  • Talent coordinated through Madden Media
  • Assets owned in perpetuity (includes 3rd party rights)
  • Collaborate with partner to finalize shoot dates based on existing availability

PRICING

Total Net Cost$20,000
Total Sponsor Cost$5,000
Total Partner Cost$15,000

MARKETING STACK STRATEGY AND EXECUTION

A successful marketing strategy start with a keen understanding of your target audience, a robust website platform to drive paid media efforts too, and a foundational stack of media strategies that are proven to be tried and true. We’ve taken the guesswork out of that science to put together fully turnkey – and integrated packages that provide you with the best of all worlds.

PACKAGE INFORMATION

CAMPAIGN LENGTHADDED VALUETACTICTS
3 monthsLive campaign dashboard showcasing impressions, clicks, and CTRGoogle Display Prospecting (CPM), estimated 2m+ impressions
Google SEM (CPC), estimated 7,000 clicks
Meta Prospecting (CPC), estimated 7,000+ clicks
Meta Remarketing (CPC), estimated 5,500+ clicks

PRICING

Total Net Cost$25,000
Total Sponsor Cost$6,250
Total Partner Cost$18,750

SEARCH ENGINE OPTIMIZATION AND FUELED CONTENT SUPPORT (SEO)

Search engine optimization (SEO), is the foundation to every website, and should be the foundation to every good marketing plan. SEO is often undervalued and misinterpreted simply as a suggestions tool to move pages slightly higher in search results. In reality, it is a treasure trove of data and information that can help website owners both keep track of their own site, as well as provide key insights into the performance of competitors. Before you spend money driving paid media to your website, it is critical to ensure that you have a good handle on your SEO efforts—good news—we’re here to help!

Packages

SERVICE PROVIDEDBRONZE PACKAGESLIVER PACKAGEGOLD PACKAGE
Monthly Technical Support for Keyword OptimizationsXXX
Technical AuditXXX
Content AuditXX
Monthly Content Support, inclusive of monthly content briefs1 brief per month3 briefs per month
Competitive AnalysisXX
Quarterly Strategy Deep DiveXX
*Estimated Monthly Hours141930
Reporting CadenceAutomated, MonthlyVirtual, MonthlyVirtual, Monthly

PRICING

BRONZE PACKAGESILVER PACKAGEGOLD PACKAGE
Total Net Cost$6,000 Per Quarter$8,000 Per Quarter$12,000 Per Quarter
Total Sponsor Cost$3,000 Per Quarter$4,000 Per Quarter$6,000 Per Quarter
Total Partner Cost$3,000 Per Quarter$4,000 Per Quarter$6,000 Per Quarter

CONTENT DEVELOPMENT

We’re here to help. Once we have a solid SEO foundation in place, we’re here to help make those content tasks come to life through dedicated and expert support of our content team. All content is strategically curated to meet the SEO needs and goals of your website – providing the utmost value and lift to your content efforts.

Packages

BRONZE PACKAGESLIVER PACKAGEGOLD PACKAGE
Content TypeShort Form Content*Long Form Content**Long Form Content
including Influencer Content
and Photography
Deliverable Examples***
– Three total pieces
– Short form article
-Email copy
– Campaign landing page or article
– Custom social post
– Three total pieces
– Evergreen/Primary landing page or article
– Detailed blog post
– Long form articles
– Content contributors may be
freelance writers or regional influences
– Three total pieces
– Evergreen/Primary landing page or article
– Detailed blog post
– Long form articles
– Supporting photography assets for
web usage
* Less than 1,000 words
** More than 1,000 words
*** All content pieces are researched and produced with SEO best practices and strategy in mind

Pricing

BRONZE PACKAGESILVER PACKAGEGOLD PACKAGE
Total Net Cost$6,000 Per Quarter$8,000 Per Quarter$12,000 Per Quarter
Total Sponsor Cost$3,000 Per Quarter$4,000 Per Quarter$6,000 Per Quarter
Total Partner Cost$3,000 Per Quarter$4,000 Per Quarter$6,000 Per Quarter
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