WASHINGTON packages & rates
Below you will find the different marketing co-op offerings brought to you by State of Washington Tourism and Madden Media.
All funds are offered on a first-come, first-serve basis.
VIDEO AND PHOTO SHOOT PRODUCTION
As a destination, it’s important to be able to showcase the visitor experience through your website, printed and digital marketing platforms. Use this photo and video production opportunity as a way to get additional support for your photo and video acquisition needs. Both the partner and the state will have access to the assets for maximum exposure.
Overview:
- 2-day shoot in-market
- 25 images available per day minimum PLUS 15 and 30-sec cuts
- Showcase 4-6 of your locations
- Talent coordinated through Madden Media
- Assets owned in perpetuity (includes 3rd party rights)
- Collaborate with partner to finalize shoot dates based on existing availability
PRICING
| Total Net Cost | $20,000 |
| Total Sponsor Cost | $5,000 |
| Total Partner Cost | $15,000 |
MARKETING STACK STRATEGY AND EXECUTION
A successful marketing strategy start with a keen understanding of your target audience, a robust website platform to drive paid media efforts too, and a foundational stack of media strategies that are proven to be tried and true. We’ve taken the guesswork out of that science to put together fully turnkey – and integrated packages that provide you with the best of all worlds.
PACKAGE INFORMATION
| CAMPAIGN LENGTH | ADDED VALUE | TACTICTS |
| 3 months | Live campaign dashboard showcasing impressions, clicks, and CTR | Google Display Prospecting (CPM), estimated 2m+ impressions Google SEM (CPC), estimated 7,000 clicks Meta Prospecting (CPC), estimated 7,000+ clicks Meta Remarketing (CPC), estimated 5,500+ clicks |
PRICING
| Total Net Cost | $25,000 |
| Total Sponsor Cost | $6,250 |
| Total Partner Cost | $18,750 |
SEARCH ENGINE OPTIMIZATION AND FUELED CONTENT SUPPORT (SEO)
Search engine optimization (SEO), is the foundation to every website, and should be the foundation to every good marketing plan. SEO is often undervalued and misinterpreted simply as a suggestions tool to move pages slightly higher in search results. In reality, it is a treasure trove of data and information that can help website owners both keep track of their own site, as well as provide key insights into the performance of competitors. Before you spend money driving paid media to your website, it is critical to ensure that you have a good handle on your SEO efforts—good news—we’re here to help!
Packages
| SERVICE PROVIDED | BRONZE PACKAGE | SLIVER PACKAGE | GOLD PACKAGE |
| Monthly Technical Support for Keyword Optimizations | X | X | X |
| Technical Audit | X | X | X |
| Content Audit | X | X | |
| Monthly Content Support, inclusive of monthly content briefs | 1 brief per month | 3 briefs per month | |
| Competitive Analysis | X | X | |
| Quarterly Strategy Deep Dive | X | X | |
| *Estimated Monthly Hours | 14 | 19 | 30 |
| Reporting Cadence | Automated, Monthly | Virtual, Monthly | Virtual, Monthly |
PRICING
| BRONZE PACKAGE | SILVER PACKAGE | GOLD PACKAGE | |
| Total Net Cost | $6,000 Per Quarter | $8,000 Per Quarter | $12,000 Per Quarter |
| Total Sponsor Cost | $3,000 Per Quarter | $4,000 Per Quarter | $6,000 Per Quarter |
| Total Partner Cost | $3,000 Per Quarter | $4,000 Per Quarter | $6,000 Per Quarter |
CONTENT DEVELOPMENT
We’re here to help. Once we have a solid SEO foundation in place, we’re here to help make those content tasks come to life through dedicated and expert support of our content team. All content is strategically curated to meet the SEO needs and goals of your website – providing the utmost value and lift to your content efforts.
Packages
| BRONZE PACKAGE | SLIVER PACKAGE | GOLD PACKAGE | |
| Content Type | Short Form Content* | Long Form Content** | Long Form Content including Influencer Content and Photography |
| Deliverable Examples*** | – Three total pieces – Short form article -Email copy – Campaign landing page or article – Custom social post | – Three total pieces – Evergreen/Primary landing page or article – Detailed blog post – Long form articles | – Content contributors may be freelance writers or regional influences – Three total pieces – Evergreen/Primary landing page or article – Detailed blog post – Long form articles – Supporting photography assets for web usage |
** More than 1,000 words
*** All content pieces are researched and produced with SEO best practices and strategy in mind
Pricing
| BRONZE PACKAGE | SILVER PACKAGE | GOLD PACKAGE | |
| Total Net Cost | $6,000 Per Quarter | $8,000 Per Quarter | $12,000 Per Quarter |
| Total Sponsor Cost | $3,000 Per Quarter | $4,000 Per Quarter | $6,000 Per Quarter |
| Total Partner Cost | $3,000 Per Quarter | $4,000 Per Quarter | $6,000 Per Quarter |
micaela stevens
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