Social Fidelity (So-Fi) Video
May 30, 2018
Get Real Reel: Harnessing Engaged Audiences for Video Storytelling
Building a brand demands authentic connection with your audience. While professionally polished videos can be a huge benefit, there’s another tool worth adding to your box: So-Fi Video. This is the way to simultaneously expand your video library and deepen connection to your audience.
User Generated Content: Storytellers for your story
You may have a heard of User Generated Content (UGC), the term that’s often used in the context of brand-related images shared on social media and brand websites. UGC is any kind of content created by users that is publicly available. It can be anything from articles and blog posts, to videos and Instagram photos. This is the space where lines between audience and brand blur. Consumers interact with and contribute content to the brand, adding to your story. The relationship becomes a duet of sorts.
What is So-Fi Video?
Social-Fidelity Video—or So-Fi Video for short—is the Madden solution to video User Generated Content.
With Madden’s strategic expertise at your disposal, you decide on the shot-list, Madden distributes the campaign to soon-to-be videographers, and the project gets rolling!
How does So-Fi Video work?
With So-Fi Video, you’ll invite your audience to shoot and share unscripted video and still images of authentic interactions according to your shot-list. That doesn’t mean chaos reigns. With Madden, you’ll gain shared ownership of assets in real time that you can approve and share instantly. Additionally, you’ll get a professionally edited compilation video that shows off the cooperative result.
What are the benefits?
User Generated Content—first merely a “trendy new thing,” is quickly becoming a staple marketing strategy, and for many good reasons. Top reasons to integrate UGC—especially So-Fi Video—are cost, time, authenticity, and engagement.
- Cost: So-Fi Video is far more budget-friendly than hiring professionals, which makes building and maintaining a strong library of assets more achievable. Especially when it comes to video, where professional production involves a whole team of crewmembers and editors, So-Fi Video is a major bargain.
- Time: So-Fi Video is simple. Photos are snapped, videos are shot, and the assets are shared with you. It can all take place within the span of a few minutes. Production for professional work involves planning, scheduling, filming, editing, and then sharing. Professional products can be awesome, but need time for proper execution. If you’re looking for a wide range of assets in real-time, So-Fi Video is the way to go.
- Authenticity: Many brands heavily filter for tone, voice, and presentation. While the filter can yield a polished aura, there’s an inherent separation because the realities of imperfection are washed away. Today’s audiences know that and readily applaud #nofilter. Raw and imperfect = real and authentic.
- Engagement: So-Fi Video has benefits at the end of the campaign and along the journey. The end result is a fully stocked and up-to-the-minute library of assets. Along the way, the very people you’re marketing to have invested in your brand. Not only have they noticed you, but they’ve endorsed you. There’s a connection.
Get real reel
Absolutely, produce that once-a-year or once-a-season, professionally polished video showcasing your best angles. Also, start opening doors and lenses to authentic interaction between your brand and your audience.
