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Social Fidelity (So-Fi) Video

Get Real Reel: Harnessing Engaged Audiences for Video Storytelling

Building a brand demands authentic connection with your audience. While professionally polished videos can be a huge benefit, there’s another tool worth adding to your box: So-Fi Video. This is the way to simultaneously expand your video library and deepen connection to your audience.

User Generated Content: Storytellers for your story

You may have a heard of User Generated Content (UGC), the term that’s often used in the context of brand-related images shared on social media and brand websites. UGC is any kind of content created by users that is publicly available. It can be anything from articles and blog posts, to videos and Instagram photos. This is the space where lines between audience and brand blur. Consumers interact with and contribute content to the brand, adding to your story. The relationship becomes a duet of sorts.

What is So-Fi Video?

Social-Fidelity Video—or So-Fi Video for short—is the Madden solution to  video User Generated Content.

With Madden’s strategic expertise at your disposal, you decide on the shot-list, Madden distributes the campaign to soon-to-be videographers, and the project gets rolling!

How does So-Fi Video work?

With So-Fi Video, you’ll invite your audience to shoot and share unscripted video and still images of authentic interactions according to your shot-list. That doesn’t mean chaos reigns. With Madden, you’ll gain shared ownership of assets in real time that you can approve and share instantly. Additionally, you’ll get a professionally edited compilation video that shows off the cooperative result.

What are the benefits?

User Generated Content—first merely a “trendy new thing,” is quickly becoming a staple marketing strategy, and for many good reasons. Top reasons to integrate UGC—especially So-Fi Video—are cost, time, authenticity, and engagement.

Get real reel

Absolutely, produce that once-a-year or once-a-season, professionally polished video showcasing your best angles. Also, start opening doors and lenses to authentic interaction between your brand and your audience.

Get rolling on So-Fi Video.