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Website Best Practices: Part One

First impressions are everything. A person’s first glance at your website will allow them to form several opinions pretty immediately—does the website load, is the website easy to navigate, is the information clear and easy to read, are the content and visuals engaging? All of these questions will lead the consumer to decide whether or not they continue to investigate your site. So you need to make that first impression count. Here’s how.

Loading time

First things first, does your site load quickly? If there is a delay, it might be costing you visitors. 53% of consumers will abandon a website that takes longer than 3 seconds to load.1 Google recommends that your site load in 2-3 seconds. How can you speed up your load time?

Try using Google’s PageSpeed Insights to test your site.


One of the most important parts of a website is its layout. If a user cannot find the things they are looking for, they will leave and probably never return. Here are some tips for creating a strategic site layout:

Website Best Practices: Part One

Search Engine Optimization

We’ve had a few things to say about SEO, but there is always more to write. We’re firm believers that data should drive your website content, but not dictate it. Repeating the word “attraction” 14 times on your page will not increase your SEO value, it actually will do the opposite. But writing content about your attractions—now that is helpful and interesting to visitors and will likely increase your SEO strength. Search is the #1 driver of traffic to content sites, beating social media by more than 300%.5

General tips

1DoubleClick2Adobe, 3KoMarketing4ClickTale5Search Engine Land6QuickSprout, 7SUPPLYGEM,8Animoto

Learn how to put your best foot forward.