Kristin Dialessi
SVP, Destination Strategy,
Team Sasquatch
i’m a former type–a who has been humbled by children; passionate about college sports and direct mail.
Strategic Planning
Our data-informed strategies plot the best way to grow destinations — whether it’s for your next campaign or your next few fiscal years. We focus on connecting our clients’ brands with target audiences that align with their travel interests and community values.
Client HIGHLIGHTS
VISIT PORT ARANSAS
Madden leveraged destination intelligence to determine highest value origin markets.
VISIT TAMPA BAY
Madden integrated Visit Tampa Bay’s brand pillars into strategic creative assets that resonate with target audience.
VISIT IDAHO
We developed a brand campaign with flexibility to extend across different travel intents.
Our strategic leaders
Daryl Whitworth
VP, Destination Strategy,
Team Jackalope
i started in agri-tourism at age 7 on my family’s peach farm!
Jake Sillavan
VP, Destination Strategy,
Team Yeti
i’m an eternal optimist who drinks well with others and loves watching baseball.
Addy Coleman
VP, Destination Strategy,
Team Goat
life’s good when you get to work with the best people everyday!
Jen Carlisle
VP, Destination Strategy,
Team Honey Badger
i’m living life with coffee in one hand and curiosity in the other: two essentials.
Matt Stiker
SVP, Brand Strategy,
Team Dragon
show me things i haven’t seen before and i’ll be in my happy place.
