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Tourism and Economic Development: Constructive Collaboration

Jun 21, 2023 / Megan Filak

City Nation Place, held this year in New Orleans, is a two-day conference that brings together leaders from tourism and economic development to forge and foster more productive working relationships between the two groups. The rationale: Now more than ever (and really for the first time), there’s an appreciation for the important symbiosis between the respective worlds. More

The Transformative Power of Traveling With Pride

Jun 01, 2023 / Megan Filak

To mark the beginning of Pride Month, all of us at Madden want to reaffirm our commitments to the LGBTQIA+ community and to fostering safe and inclusive experiences for all travelers. Connecting people across places Our tagline is “connecting people to places,” and we believe that, by helping visitors to discover and explore destinations, we are also doing the important work of building relationships between people and different ways of life. More

Making the Most of Your First-Party Data

May 18, 2023 / Megan Filak

We all know how important it is to gather first-party data. That is the information a business collects directly from its audience, customers, or social media followers. With privacy regulations continuing to tighten across many platforms, first-party data is becoming even more vital — meaning DMOs should have a set tactic in place to build up their first-party data collection. More

Code Switching

May 09, 2023 / Megan Filak

Everyday, we choose what we want to show or cover up based on our level of comfort and safety. For neurodivergent people, “masking” is a way to imitate in order to accommodate others. There’s other words that get thrown out to describe this behavior, but whether it’s called “code switching” or “covering” or “assimilating” it’s just people trying to navigate a world that’s not always safe or comfortable. More

National Travel and Tourism Week 2023: Madden Moves Travel Forward

May 08, 2023 / Matt Ormsbee

This year’s National Travel and Tourism Week theme is “Travel Forward.” This is appropriate, as we want to mark this week by committing efforts to move the travel industry forward because of the macro-level impact tourism has positively impacting countries, regions, states, cities, towns, and everything in between. According to the U.S. More

Email Marketing in the Age of Artificial Intelligence

May 01, 2023 / Megan Filak

By Alana Smith, Email Marketing Strategist There has been an explosion of affordable and accessible (no-code and low-code) AI technologies in recent months. ChatGPT, in particular, has savvy marketers wondering how to leverage the power of AI to improve the quality and efficiency of their work. More