To mark the beginning of Pride Month, all of us at Madden want to reaffirm our commitments to the LGBTQIA+ community and to fostering safe and inclusive experiences for all travelers. Connecting people across places Our tagline is “connecting people… Read more »
We all know how important it is to gather first-party data. That is the information a business collects directly from its audience, customers, or social media followers. With privacy regulations continuing to tighten across many platforms, first-party data is becoming… Read more »
Everyday, we choose what we want to show or cover up based on our level of comfort and safety. For neurodivergent people, “masking” is a way to imitate in order to accommodate others. There’s other words that get thrown out… Read more »
This year’s National Travel and Tourism Week theme is “Travel Forward.” This is appropriate, as we want to mark this week by committing efforts to move the travel industry forward because of the macro-level impact tourism has positively impacting countries,… Read more »
By Alana Smith, Email Marketing Strategist There has been an explosion of affordable and accessible (no-code and low-code) AI technologies in recent months. ChatGPT, in particular, has savvy marketers wondering how to leverage the power of AI to improve the… Read more »
There’s an old, tried-and-true saying about accomplishing more together. If you want to see it in action from a destination marketing standpoint, just take a look at Explore Branson. Developing a SEM Co-Op Program In partnership with Madden, Explore Branson offers… Read more »
By Matt Clement, Managing Partner In 2020, when traveling all but stopped and the world went into a COVID-imposed lockdown, the destination marketing industry faced a stark reality: what is our value to our community if we can’t put “heads… Read more »
Madden Media is excited to announce Matt Stiker as its Senior Vice President, Strategy. Stiker brings a wealth of executive-level marketing communications experience to the agency, where his new role will focus on brand strategy and business development. “Matt’s combination… Read more »
By John Bridges, Media Director With the increase of ride-sharing services like Uber and Lyft and the use of delivery services like DoorDash and GrubHub, there are more privately-owned cars staying on the road longer. This opportunity was not lost… Read more »
There’s no such thing as “one size fits all” when it comes to destination marketing organizations (DMOs) and their partners. Sure, all partners (or members as they are sometimes referred to) benefit from local tourism, but often that’s where the… Read more »