TV with streaming service

Linear vs. Streaming: What’s Your Strategy?

Sheltering at home in 2020 brought on a huge boost in video and television consumption on traditional linear networks and streaming services. In March, April, and May of 2020, we saw a large number of consumers paying more attention to… Read more »

Company Updates

Best in Show Highlights 2020 Flagler Award Client Wins

Madden is proud to announce our clients Discover Crystal River and Visit Tampa Bay earned 2020 Flagler Awards in recognition of their tourism marketing excellence, including Discover Crystal River winning “The Henry” 2020 Best in Show award. In addition to… Read more »

Woman using a computer

Inclusion Goes Beyond Compliance for Travel Websites

Article written by Curtis Thompson, VP of MarTech, Madden Media As DMOs and businesses reflect on the way they promote their destinations and themselves, representation in advertising is once again trending. Madden believes that all people deserve to enrich their… Read more »



The coronavirus pandemic has shifted the life of every American, upending all normalcy—and from a business perspective, the travel industry has been one of the hardest hit. The latest travel data reflects the dire situation our industry continues to face,… Read more »


COVID-19 Website Strategies

During this uncertain time, we believe this is a great opportunity to focus on your biggest marketing tool, which is your website.

Company Updates

Protect. Plan. Recover.

The COVID-19 situation is devastating the tourism industry, we provide some suggested actions DMOs can take now.

Low profile view of a person's hands typing on a laptop.

Hello, Is it Leads You’re Looking For?

Madden offers up 7 useful tips and best practices for Lead Generation. Why? Because lead generation isn’t always easy but is a crucial part of being able to measure return on investment.


Become a Destination Marketing Superhero

When it comes to destination marketing, there are certain brands that everyone wants to imitate. Learn best practices from Marvel Superheroes!