Sheltering at home in 2020 brought on a huge boost in video and television consumption on traditional linear networks and streaming services. In March, April, and May of 2020, we saw a large number of consumers paying more attention to… Read more »
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National Plan for Vacation Day: The Collective Impact of Tourism
This year’s National Plan for Vacation Day (January 26, 2021) feels different than in previous years. The COVID-19 pandemic hit the tourism industry hard. This year will be a recovery year for many. Destinations are looking to reclaim their past… Read more »
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Three Ways to Avoid Ad Fatigue Among Your Audience
Let’s face it. Your audience is bombarded with brand messages every day. Not all stick. Our inboxes full of unread promotional emails serve as evidence. So, how can you ensure your marketing messages are sticking? We build unique media plans… Read more »
Company Updates
Best in Show Highlights 2020 Flagler Award Client Wins
Madden is proud to announce our clients Discover Crystal River and Visit Tampa Bay earned 2020 Flagler Awards in recognition of their tourism marketing excellence, including Discover Crystal River winning “The Henry” 2020 Best in Show award. In addition to… Read more »
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Inclusion Goes Beyond Compliance for Travel Websites
Article written by Curtis Thompson, VP of MarTech, Madden Media As DMOs and businesses reflect on the way they promote their destinations and themselves, representation in advertising is once again trending. Madden believes that all people deserve to enrich their… Read more »
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#LETSMAKEPLANS
The coronavirus pandemic has shifted the life of every American, upending all normalcy—and from a business perspective, the travel industry has been one of the hardest hit. The latest travel data reflects the dire situation our industry continues to face,… Read more »
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COVID-19 Website Strategies
During this uncertain time, we believe this is a great opportunity to focus on your biggest marketing tool, which is your website.
Company Updates
Protect. Plan. Recover.
The COVID-19 situation is devastating the tourism industry, we provide some suggested actions DMOs can take now.
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Hello, Is it Leads You’re Looking For?
Madden offers up 7 useful tips and best practices for Lead Generation. Why? Because lead generation isn’t always easy but is a crucial part of being able to measure return on investment.
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Become a Destination Marketing Superhero
When it comes to destination marketing, there are certain brands that everyone wants to imitate. Learn best practices from Marvel Superheroes!