“Sooner or later, everything old is new again.” Stephen King Nostalgia always sells. The pandemic forced people into their personal digital corners, but everyone is ready to come out and rejoin the “town square.” It’s time to re-embrace the channels… Read more »
Madden Media ushered in spring with a refreshing addition to the creative team. Katy Livingston brings over a decade of design and art direction as Madden’s newest Creative Director. Livingston’s award-winning experience, working in different verticals alongside tourism, offers a… Read more »
Representation in the Atlanta Convention & Visitors Bureau In 2019, Black Americans spent 109.4 billion dollars—yes, billion with a b—on travel. However, despite being an economic powerhouse within the travel leisure sector, the community continued to lack thoughtful representation. The… Read more »
Madden Media is excited to announce four of our clients won a total of six 2021 HSMAI Adrian Awards for work we’ve done in collaboration with them. The HSMAI Adrian Awards recognize hospitality brands and agencies for creativity and innovation… Read more »
We’re such big data nerds, we built our own destination intelligence platform. Last year, Voyage helped over 40 destinations across the country lead their destination marketing efforts with data-driven insights and easy to access reporting. We are not content to… Read more »
Madden Media welcomed the new year with a new employee. Heather Molina is a marketing strategist with almost two decades of experience who joins the team as a Managing Media Director. Her extensive agency experience combined with her globetrotting experiences… Read more »
Search as we know it is long gone. Consumers seek greater sensory experiences in their search approach and expect both their results and their tactile interactions with websites to evolve. Increases in voice search (20 percent of all searches), video… Read more »
For destination marketers, we know it’s vital to capture insights for learning, evolving your campaigns, and advocating for your program. As destination marketing organizations continue to make evolutionary leaps toward destination management, effective data assets and resources are essential. Destinations… Read more »
Online communities and social influencers have been growing as an industry for several years with the influencer marketing industry exceeding $13.8 billion in 2021. When Hubspot asked global B2C marketing professionals which trends they planned to invest in for 2022,… Read more »
What is the role of the DMO in 2022? What should you do when driving visitations is no longer your main aim? Responsibility in destination marketing has never been more crucial than it is today, and DMOs must shift their… Read more »