Madden guides clients through the recent Google Analytics update.

Google Analytics Update: What You Need to Know

Google has updated their website metrics tracking platform and released Google Analytics 4. This new version of Google Analytics brings some big changes. Here’s everything you need to know about the update.  What’s Changed? Events vs. Sessions The Google Analytics… Read more »


Pride Month: Why Representative Storytelling Matters

Happy Pride Month! Each June, cities across the country celebrate the impact that lesbian, gay, bisexual, transgender, and queer individuals have made on communities across the country. This month provides DMOs an opportunity to reflect on their marketing programs’ inclusion… Read more »

Traveler insights can be revealed by analyzing questions people search for while planning their trip.

Traveler Insights: Get in the Mind of a Traveler

At Madden, we pride ourselves on data-driven insights. This is why our team analyzes data to reveal actionable insights into traveler behavior and attitudes. Sometimes, these observations are in mobile device data and human movement data that reveal insights on… Read more »

Madden celebrates National Travel & Tourism Week by unlocking the power of travel with communities across the country.

National Travel & Tourism Week: Unlock the Power of Travel

May 2-8, 2021 Destination marketing organizations will play a key role in bringing vibrancy back to their communities. By inspiring responsible visitations, destinations can generate a collective impact that restores local economies, rebuilds workforces, and reconnects people. To celebrate National… Read more »

As a full-service agency, Madden offers numerous benefits to its partners.

Benefits of Working with a Full-Service Agency

Working with an agency is exciting. Whether you’re collaborating on strategy, branding, creative asset development, or media, the collective creativity and expertise between client and partner is fun. Turning that excitement into ROI is another story. That’s where Madden sets… Read more »