AI is not just bringing us to the precipice of a technological evolution that will change and shape the world around us in the future, we’re already living in the world AI is creating. Marketing technology is already being molded… Read more »
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The Future of AI in Destination Marketing According to AI
This article was written in part by a publicly available AI text generation model. Like all industries, destination marketing and tourism are already being enhanced by Artificial Intelligence (AI). While still in the early stages, it is already changing how… Read more »
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2023 Destination Marketing Predictions
The year ahead will be a pivotal year for the tourism industry. With substantial challenges in the rear-view mirror, there are external factors out of DMOs control. But there is hope! As we gaze into our crystal ball, we see… Read more »
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Planning for the Unexpected: Why Your DMO Should Have a Crisis Communications Plan
Destination marketing is about sharing an area’s fun side. Promoting exciting attractions, cultural offerings, and unique dining experiences are usually top of mind when it comes to planning marketing campaigns. No one wants to think about the what ifs, the… Read more »
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Turning the Page on OVGs: Why DMOs Need to Let Go of Listings
There’s nothing quite like the excitement of turning the pages of a visitors guide and making plans to take in the views, taste the flavors, and experience the fun sprawled out in front of you. The pictures and stories pique… Read more »
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2022 HSMAI Adrian Award Client Wins
Madden Media is excited to announce four of our clients won a total of six 2022 HSMAI Adrian Awards for work we’ve done in collaboration with them. The HSMAI Adrian Awards recognize hospitality brands and agencies for creativity and innovation… Read more »
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The State (of the State) of Digital Marketing
The State (of the State) of Digital Marketing in October 2022 Search engines are changing. While this statement is true year-round, it feels especially true now, as the travel and tourism industry hits the tail-end of 2022. Since August alone,… Read more »
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Ad Overload: How to Adjust Advertising During Election Season
The United States will hold its midterm elections on Tuesday November 8. With election season just around the corner, here are several media and marketing strategies to navigate competition with political ads and polarizing news coverage. Eliminate Perception of Preference… Read more »
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Influencers and TikTok: How DMOs Can Connect with Young Travelers
While TikTok grew in popularity during the pandemic, travel and foodie influencers weren’t able to take immediate advantage of the fast growing platform. The initial public health guidelines kept people from traveling or visiting restaurants, so TikTok was immediately filled… Read more »
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New Voyage Capabilities Unlock Visitor Spend and Event Measurement Insights
Voyage is Madden’s industry-leading, destination intelligence platform. Built with DMOs in mind, this tool enables partners to inform strategies, measure impact, and fulfill fiduciary responsibilities. Our goal with this tool is to serve our clients’ data needs. One of the… Read more »