Voyage is Madden’s industry-leading, destination intelligence platform. Built with DMOs in mind, this tool enables partners to inform strategies, measure impact, and fulfill fiduciary responsibilities. Our goal with this tool is to serve our clients’ data needs. One of the… Read more »
For some destinations, increasing visitation volume is no longer an objective. Seasonality trends mean during peak season many DMOs don’t need to spend many marketing dollars to compel people to travel to their communities. This is a nice problem to… Read more »
Attend any conference or travel and tourism event, and the words on most lips are “sustainable tourism.” Of course, the environment was on our minds pre-pandemic. Yet, the rise of people flocking to outdoor spaces and seemingly overrunning smaller communities… Read more »
What is the purpose of a DMO today? Like many organizations during the pandemic, Madden examined our future and aspirations. In the past few years, the tourism industry faced its biggest challenges since the Great Recession. One of the biggest… Read more »
“Sooner or later, everything old is new again.” Stephen King Nostalgia always sells. The pandemic forced people into their personal digital corners, but everyone is ready to come out and rejoin the “town square.” It’s time to re-embrace the channels… Read more »
Madden Media ushered in spring with a refreshing addition to the creative team. Katy Livingston brings over a decade of design and art direction as Madden’s newest Creative Director. Livingston’s award-winning experience, working in different verticals alongside tourism, offers a… Read more »
Representation in the Atlanta Convention & Visitors Bureau In 2019, Black Americans spent 109.4 billion dollars—yes, billion with a b—on travel. However, despite being an economic powerhouse within the travel leisure sector, the community continued to lack thoughtful representation. The… Read more »
Madden Media is excited to announce four of our clients won a total of six 2021 HSMAI Adrian Awards for work we’ve done in collaboration with them. The HSMAI Adrian Awards recognize hospitality brands and agencies for creativity and innovation… Read more »
We’re such big data nerds, we built our own destination intelligence platform. Last year, Voyage helped over 40 destinations across the country lead their destination marketing efforts with data-driven insights and easy to access reporting. We are not content to… Read more »
Madden Media welcomed the new year with a new employee. Heather Molina is a marketing strategist with almost two decades of experience who joins the team as a Managing Media Director. Her extensive agency experience combined with her globetrotting experiences… Read more »