Ashley Dowgwillo
Senior Director, Creative Services, Team Chameleon
i’m a foodie with restaurants pre–saved in google maps for every city!
CREATIVE experts at tourism marketing
Buckle up. We’ll put the pedal to the metal and leave ordinary in the rearview.
At Madden, we live and breathe creativity, bringing together a powerhouse team of design, content and strategy gurus. Whether it’s crafting vibrant destination brands that make your heart skip a beat or producing jaw-dropping visuals that capture the essence of your locale, we’re here to make your destination shine like never before.
Our approach? It’s all about blending the science of data with the art of storytelling. From stunning photos and videos to clever print ads and innovative out-of-home campaigns, we create the kind of content that doesn’t just turn heads-it starts conversations.
You’ve got the dream, we’ve got the team. Whether you’re looking to refresh your brand, launch a new campaign or simply add some extra oomph to your marketing efforts, we’re your go-to partner.
Don’t just take our word for it-check out some of our latest work! From the outdoor adventures of Lake County, Florida, to the vibrant energy of La Quinta, California, we’ve been lucky enough to work with some incredible people and places. Each project is a new adventure, and we can’t wait to see where the road takes us next.
tourism marketing client HIGHLIGHTS
DISCOVER LAKE COUNTY
Madden crafted a new tourism brand to embody Lake County, FL’s outdoor experiences.
CITY OF LA QUINTA
Madden refreshed a city’s tourism brand to better align with initiatives and the destination’s characteristics.
WILLAMETTE VALLEY
Madden created a new DMO brand to holistically reflect all brand pillars.
faqs
What services does Madden offer for DMOs?
We offer a full spectrum of creative services tailored to the needs of DMOs. This includes brand development, content creation, graphic design, video production, print and digital advertising, and more. Our goal is to create compelling narratives and visuals that elevate your destination’s appeal and engage your target audience.
How does Madden ensure that the creative work resonates with our target audience?
We start by understanding your audience through data-driven insights. Our team analyzes market trends, visitor demographics, and behavioral data to craft messaging and visuals that speak directly to your audience’s interests and desires. We combine this with a deep dive into your destination’s unique characteristics to ensure the creative work truly represents your brand.
Can Madden help with rebranding or refreshing our current tourism brand?
Absolutely! Whether your brand needs a complete overhaul or just a little refresh, we’re here to help. We’ll work with you to identify what’s working, what’s not, and how we can realign your brand with your destination’s evolving identity and goals. Our team will ensure your brand stands out in a crowded marketplace while staying true to its core values.
How collaborative is the creative process at Madden?
Collaboration is at the heart of everything we do. We view our clients as partners, and we believe the best creative work happens when we bring our ideas together. From brainstorming sessions to feedback loops, we involve you every step of the way to ensure the final product not only meets but exceeds your expectations.
OUR CREATIVE LEADERS
Katy Livingston
Senior Creative Director,
Team Dragon
I’m a plant enthusiast and yoga geek who loves traveling (and getting other people hyped about it, too!)
Katie Connolly
Creative Director,
Team Jackalope
my life can be summed up by three b’s: branding, bunnies, and brunch.
Kristen Brockel
Creative Director,
Team Goat
consistently drinking too much coffee while trying to redesign the world.
H. Levy Glenn
Creative Director,
Team Yeti
“live every week like it’s shark week.” —tracy jordan, 30 rock
Irving Mercado
Senior Production Director,
Team Chameleon
i’m just trying to keep up with my curiosity!
