Dude, Where’s My Carvertise? How Destination Marketing Can Win with Vehicle Billboard Advertising
February 15, 2023
When it comes to grabbing travelers’ attention, destination marketing organizations know the competition is fierce, budgets are tight, and audiences are more distracted than ever. But what if the most effective car billboard wasn’t stationary at all? Enter carvertise and the magic of programmatic out-of-home (OOH) advertising — your new best friends in reaching potential visitors on the move.
The Shift to Modern OOH: Why DMOs Should Pay Attention
Gone are the days when out-of-home advertising meant crossing your fingers and hoping someone noticed your static billboard. With programmatic OOH, destination marketing has leveled up, allowing DMOs to serve highly targeted, data-driven campaigns across digital and physical spaces — including planes, trains, and automobiles.
Think about it: travelers are already in motion. What better way to capture their attention than by bringing your message to them? Whether it’s a rideshare car wrapped in stunning visuals of your community or a car billboard cruising through feeder markets, today’s OOH is all about precision and impact.
Why Vehicle Billboard Advertising Works for Destination Marketing
Mobility Means More Eyes
A static billboard reaches whoever happens to drive by. A wrapped rideshare car, or better yet, a moving car billboard, takes your message through neighborhoods, entertainment districts, airports, and more. It’s like a mobile love letter to your community, rolling through areas packed with potential visitors.
Hyper-targeted Campaigns with Carvertise
Companies like Carvertise are changing the game, letting DMOs choose exactly where their vehicle ads roam. Want to target high-income zip codes in feeder markets? Done. Looking to blanket a major city’s nightlife scene with stunning visuals of your waterfront? No problem. Carvertise turns cars into data-driven mobile billboards, ensuring your message lands in the right place at the right time. Whether it’s a car billboard or a fleet of wrapped vehicles, this strategy brings unmatched flexibility to your campaign.
Programmatic OOH + Vehicle Ads = A One-Two Punch
The best campaigns don’t just rely on one channel. Smart DMOs are combining programmatic OOH with vehicle advertising to create seamless brand experiences. Imagine this:
- A tourist in Dallas sees a carvertise wrapped vehicle promoting your destination.
- The next day, they scroll their phone at a coffee shop and see a digital ad reinforcing the same message.
- That evening, a dynamic digital billboard at their gym shows a countdown to your seasonal festival.
Boom. Your Destination is now locked in their mind.
Success Stories: DMOs Hitting the Road (Literally)
Bradenton and Sarasota’s Airline Collaboration
In a creative partnership, Bradenton, FL and Madden teamed up with neighboring Sarasota to wrap an Allegiant Airlines plane with stunning artwork showcasing both communities. This flying billboard brought their coastal charm to travelers before they even set foot in Florida. The airplane’s vibrant design, featuring iconic visuals like manatees and sea turtles, not only turned heads at airports but also generated buzz on social media. By targeting Allegiant’s key feeder markets, this campaign introduced the Bradenton-Sarasota area as a must-visit destination in a visually striking way.
Bringing La Quinta to San Diego
San Diego streets got the bold splash of La Quinta. Our creative team had a field day designing custom car wraps that bring the energy and character of La Quinta directly to potential visitors. These eye-catching vehicles hit the road as part of an in-market activation, turning heads and sparking curiosity along the way. Whether parked or in motion, they’ll serve as rolling invitations to experience everything La Quinta has to offer — because sometimes, the best way to inspire travel is to take the destination to the traveler.
Visit Bentonville: From Screens to Streets
Bentonville’s story is hitting the streets — and the airwaves. We launched a dynamic, multi-channel campaign that put Bentonville front and center across print, digital, and Spotify ads, ensuring the message reached travelers wherever they tuned in. Meanwhile, Carvertise-wrapped vehicles took the campaign a step further, turning daily commutes in key markets into moving billboards for Bentonville. Whether seen on the road or heard through a playlist, this campaign made sure Bentonville stayed top of mind for future visitors.
Ready to Hit the Streets?
If you’re still relying on static billboards alone, it’s time to rethink your strategy. Carvertise and programmatic OOH advertising bring dynamic, data-driven solutions to destination marketing — ensuring your message moves with your audience.
So, where’s your next visitor? Chances are, they’re on the move. Time to meet them where they are — literally.
