Marketing to the Generations
Appealing to Millennials, Generation X, and Baby Boomers in your marketing can be a challenge. Keeping similarities in mind can help you determine your strategy:
No matter the age group, visitors are looking for places they can fulfill their “bucket list” or “once-in-a-lifetime” travel dreams. Targeted marketing based on behavioral patterns and preferences is effective regardless of age. Adjusting your strategy, style, and language based on the medium can help you reach different generations on different platforms—as long as you stay true to your core branding. The most important thing is to share what’s unique about your destination and inspire wanderlust.