Let Google be your advocate
January 29, 2019
Use OnLocation to clean up your destination’s Google listings
Lead by example
Your partners look to you as an expert. When you get on board with implementing everything Madden can do to boost your Google presence, both you and your partners will benefit. You’ll appear more prominently in Google searches and your destination will reap the rewards.
Let us do the heavy lifting
Madden will conduct an in-depth evaluation of the top 25–30 attractions in your market, your consumer reviews, photos, and events to determine whether they are on brand and positively promoting your market and partners. We’ll then generate a report to show you where your areas of opportunity lie.
Feet on your streets
With OnLocation PLUS Madden’s experts travel to your destination where we conduct a two-day networking workshop with Google Local Guides and your partners. During these workshops we’ll teach your partners how to update their information and maintain compelling content for Google My Business. We’ll also tour your destination’s top attractions to collect photos and video assets for your partners to use in Google My Business, and hold weekly reporting calls to discuss how the process is going.
How you benefit:
- Increased brand awareness. Properly represent your brand in Google searches to ensure visitors see your destination in a positive brand view.
- Help travelers have the best experience. Provide ways for travelers to find things to do, places to stay, and more while in your location and when they plan their trips.
- Ensure positive branding. Receive a complete analysis of your online presence and current consumer reviews on Google, TripAdvisor, and Yelp.
- Showcase the best shots. Valuable recommendations will be provided on how to make improvements and place images and video on DMO pages and partner listings.
