Madden Media: The Sports Marketing Agency to Elevate Your Game
September 3, 2024
Diving into sports tourism can propel your destination into the big leagues, scoring not only for your partners, but for your local economy as a whole. As a growing catalyst for travel across the United States, the sports-event industry had a direct economic impact of more than $52 billion in 2023 alone, according to Tourism Economics. With such a big playing field, partnering with a sports marketing agency can help you hone in on a winning strategy for your destination.
Why Partner with a Sports Marketing Agency?
Hosting sports events brings in visitors who spend money on accommodation, dining, shopping, and other local attractions. This influx of tourists can lead to significant economic benefits and increased media exposure, and a strengthened community identity, shown by the nearly 60% of respondents to a study by Cimarron Global Solutions and Longwoods International who called sporting events held in their area “community assets.” By tapping into sports tourism and partnering with a sports marketing agency, destinations can create lasting legacies of sports excellence and economic prosperity.
Meet the “Sports Success Team”
Madden’s “Sports Success Team” ensures your sports event is more than just a game. From data-driven bid strategies to in-depth marketing plans and PR magic, we drive attendance, skyrocket ticket sales, and plaster the brand of your event owners everywhere from hotel lobbies to the event floor itself. It’s a slam dunk strategy where everyone wins—players, fans, and the community.
“Bid, Brand, Bring” – A Triple-Threat Approach
We take a long-term strategy when it comes to sports marketing: Bid, Brand, Bring. We help you identify which events to host based on your assets and the community impact they can bring, develop a full-scale marketing blitz, and ensure your destination shines brighter than the rest. Think big: branded takeovers in arenas, out-of-home advertising, and geofencing to capture attention from afar. It’s about crafting a narrative so compelling, and then carrying it through from your advertising to your website, that event rights holders can’t help but choose you.
60-Day Game Plan – Ready, Set, Launch!
Once events are secured we develop a 60-day inward marketing playbook tailored to promote them. We start the buzz early and keep it loud with custom itineraries, buzz-worthy blog content, and eye-catching signage. From day one, your event will be the talk of the town. Our team captures every thrilling moment, providing top-tier promotional material that keeps the spirit alive long after the final whistle.
The Sports Master Plan
For those looking to truly revolutionize their sports tourism approach, enter the Sports Master Plan where we partner with experts in the industry. We collaborate with top-tier research firms to craft a data-backed, multi-year strategy that positions your destination as a top contender in the sports world. It’s not just about hosting games; it’s about creating a legacy of sports excellence.
Ready to score big in sports tourism?
Team up with Madden Media. We’re so much more than a sports marketing agency; we’re your partner in turning every game into a landmark event. Whether it’s revving up fans or redefining how sports events boost local economies, with Madden, you’re always on the winning team.
Reach out today, and let’s get the ball rolling on making your destination a sports paradise!
FAQs
Is my destination a right fit for the sports market?
The sports market is a big playing field, from youth to amateur adult tournaments to college championships. There are a wide variety of events looking for their next destination. That said, before jumping in it’s important to make sure your destination means several basic criteria that nearly all sports event owners are looking for:
- Facilities and Infrastructure: The destination must have high-quality, well-maintained sports facilities that meet the requirements of the specific sport. This includes stadiums, arenas, practice fields, and supporting infrastructure like locker rooms and media centers.
- Accommodations: Does your destination have enough hotel rooms in close proximity to the event venue(s) to support players and attendees?
- Accessibility: Your destination should have good transportation links, including nearby airports, highways, and public transit options. Adequate accommodation facilities for athletes, officials, and fans are also essential.
- Local Support and Engagement: A strong local fan base and community support can enhance the atmosphere of the event. Additionally, local government and businesses should be willing to support the event through sponsorship, promotion, or logistical assistance.
- Economic Factors: The cost of hosting the event, including venue rental, accommodations, and services, should be reasonable. Your destination should also offer good value for attendees.
How much opportunity is there in the sports market?
A lot! More than 200 million people traveled to youth, adult amateur sports, and collegiate championships in 2023 alone, according to a report from Tourism Economics.
How can partnering with Madden help my destination evolve in the sports market?
While no one knows your destination better than you, we have our eyes on the big picture and how your destination fits into the market as a whole. Tapping into our decades of destination marketing experience, we know how to make your destination stand out and can utilize our industry relationships to elevate your area among sports audiences.
