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The 12 Laws of AI – Law 2: Humble Beginnings and Law 3: Transparency

Matt Clement Managing Partner

The following is the second part in our blog series “The 12 Laws of AI.” The series is a set of practical and philosophical guidelines for DMOs to work from as they explore the opportunities and challenges of artificial intelligence (AI). Check out the first part of this series, “The 12 Laws of AI – Law 1: AI is the Tool, Not the Craftsman”

Welcome back to Madden’s “The12 Laws of AI” series! This week, we’ll explore the ideal way to get started with your exploration of AI tools and best practices around transparency regarding the usage of these tools. The new plethora of AI platforms and tools represents a massive opportunity to enhance your DMO’s operations and embrace a culture of experimentation and innovation. But, as the old saying goes, “you have to walk before you can run,” and that’s doubly true with these new tools. The next several laws will introduce you to critical topics in the AI space that you’ll want to get comfortable with because more than a few of these concerns will almost certainly come up and require you to advocate effectively in favor of utilizing tools like ChatGPT, Bard, or MidJourney (to name but a few). Let’s get started!

law 2: The Law of Humble Beginnings

Every master was once a humble beginner.  In the vast realm of AI, start your voyage with a single, modest step.  Embrace tools that are freely offered.  Focus on specific needs, engage in playful experiments, and refine diligently. Yet, remain vigilant to the mirages of the digital desert. For in practice, the key to mastery lies.

“The journey of a thousand miles begins with a single step.” 

– Chinese philosopher Lao Tzu
The 12 Laws of AI - Law 2: Humble Beginnings and Law 3: Transparency
Created by DALL-E

So Many Options

ChatGPT, Google Bard, MidJourney, Dall-E, Grammarly, Stable Diffusion, Hemingway…whew! The list of AI tools is growing at a rapid clip, and it’s easy to either get entirely overwhelmed with the choices available or assume that ChatGPT is the answer to everything AI-related. Fortunately, we’re here to help with a handy ‘cheat sheet’ that will give you some of the best options we have found (and use!) for a plethora of daily tasks and projects. As you peruse the options available, consider that it’s best to master one or two tools first before moving on to the next. Image generators, for instance, can be tough to use effectively if you’re not yet skilled at building prompts or integrating AI tools into a seamless workflow (using ChatGPT to build an image description for use in an image generator like Dall-E, for instance). For that reason alone, it’s likely best to begin your exploration of AI tools with one (or both) of the two leading chatbot AI platforms, ChatGPT or Google’s Bard AI.

ChatGPT vs Google Bard: Which is better?

Let’s not bury the lead…if we were stuck on a desert island with just one AI tool to use, we’d probably pack ChatGPT’s 4.0 paid version in our electronic duffel bag. That said, Google Bard is likewise impressive, and both platforms have individual strengths to consider. Here at Madden, we routinely employ both depending on the task at hand. So, how are these two platforms different? Here are a few of the differences to consider between the two:

In short? Bard is a wonderful research tool, while ChatGPT is the better writing and ideation tool, but it’s very close, and both have their place in your AI toolkit. If you take the time to master these two platforms, you will be set up very well to succeed with the other tools outlined in the cheat sheet below!

ai platform cheat sheet

law 3: The Law of Transparency

When harnessing the might of technological sorcery, deception may entice, but transparency endures.  Be forthright about your use of AI; allow your audience to discern the blend of man and machine. In an age where the lines blur between real and digital, your transparency becomes the beacon of integrity, setting you apart in a sea of obscurity.

In very short order, a stigma about the use of AI tools has begun to develop. This has primarily been driven by a misunderstanding of the capabilities of platforms like ChatGPT, but also due to some cases of misuse. While it’s tempting to forgo using these tools for fear of criticism, I would encourage you to instead adopt a policy of transparency with your board and local stakeholders, detailing when, where, and how you’re using AI tools to enhance and extend your DMO’s capabilities. As we explore the rest of the laws, specifically those that detail the amazing capability of AI tools to make you and your team almost “superhuman,” it will hopefully become clear why the case for integrating AI tools is crucial.

Let’s go over a few best practices to help ensure you and your organization are set up for success as you adopt these new tools into your operations.

Be able to explain the basics of AI and educate stakeholders 

As you’re hopefully learning, AI is not a magic box or easy button; it’s critical that you can explain the basics of AI to the layperson. You can even ask ChatGPT or Bard to provide this information to you! “Explain how AI works, as if I were 5” is one entertaining way to do this, though maybe not for use with a board member…I would suggest using “non-technical person” or “layman” instead.

Clearly define AI usage policies (you’ll want an internal policy!)

Here at Madden, we developed an internal AI policy that aimed to provide solid guidelines for our team members on the do’s and don’ts of AI. We’re happy to share that document if you would like to see it! But here are a few of the key points of a good usage policy document:

Share your success stories

Incorporate success stories, highlights, and case studies illustrating how AI tools that you’re using are positively impacting your DMO’s operations. Are you using ChatGPT to help analyze data that you’ve invested in to impact decision making? Share that! Helping stakeholders and board members understand how powerful these tools are (especially for smaller DMOs) is a powerful advocacy tool not just for using AI but also for demonstrating your commitment to being a “future-proof” organization.

With just a little legwork and a firm adherence to transparency, you can safely eliminate many of the headwinds that might be holding back your enthusiasm for adopting these tools in your role or for the organization at large.

In our next blog in the series, we’ll take a look at some of the concerns and challenges regarding AI biases — what they are, what they are not, and the efforts to correct these issues. Then, with some of the necessary groundwork laid down, we’ll begin our exploration into the limitless possibilities that these new tools represent!

other blogs in this series

Law 1: AI is the Tool, Not the Craftsman

Law 4: The Law of the Imperfect Mirror

Law 5: The Law of Liberated Potential and Law 6: The Law of Collective Empowerment

Law 7: The Law of the Artful Inquiry

Law 8: The Law of Constructive Command

Law 9: The Law of Data Enlightenment

Law 10: The Law of Democratized Innovation

Law 11: The Law of Creative Exploration

Law 12: The Law of Ascendency

Note: This collection of “laws” on AI incorporate insights from my research and writing on the topic.  To make it as memorable as I could — and to demonstrate one of the many powerful utilities these tools offer — I asked ChatGPT 4.0 to style my writing in the voice of Robert Greene, author of the best-selling book “The 48 Laws of Power.” I hope you will agree that each of the Laws is a bit more memorable with this distinct style being employed.  It’s crucial that we embrace these new tools and transparently acknowledge how they improve our critical thinking and public sharing of ideas. 

Let us help you uncover what AI can do for your DMO!