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Best in Show Highlights 2020 Flagler Award Client Wins

Madden is proud to announce our clients Discover Crystal River and Visit Tampa Bay earned 2020 Flagler Awards in recognition of their tourism marketing excellence, including Discover Crystal River winning “The Henry” 2020 Best in Show award.

In addition to winning Best in Show, Madden’s work with Discover Crystal River received two Bronze awards for Internet Advertising and Niche Marketing, and our partnership with Visit Tampa Bay won two Bronze awards for Print Advertising and Internet Advertising. Since 2012, Madden has proudly sponsored the Flagler Awards, which were created by VISIT FLORIDA to annually recognize the top destination promotion in the state of Florida.

Best in Show

Discover Crystal River received the top prize in the $500,000 – $2,000,000 annual budget category. In addition to its categories, The Flagler Awards anoint the best overall tourism marketing with its Best in Show award.

Internet Advertising

Visit Tampa Bay won a Bronze award for its “Baycrafted” campaign which targeted an intent-based audience of beer lovers interested in traveling to Florida. The campaign included a landing page with an interactive map and hero video, and promoted the “Every Pint Tells a Story” messaging on branded elements delivered through remarketing ads, Facebook Instant Experiences, and Carousel Ads. 

Discover Crystal River won a Bronze Award for its “Step Into Awesome” campaign which targeted an intent-based audience of people who live active lifestyles and frequently travel from their top markets. The campaign extended the “Step Into Awesome” theme into all brand pillars and created brand assets that reflected the destination’s environment. Campaign assets were integrated into a video that was distributed online, and campaign promotion included display advertising and social advertising.

Print Marketing

Visit Tampa Bay won a Bronze award for its 2020 Official Visitor Guide. The guide included feature length stories that spoke to different intent-based audiences, and tied the storytelling together with large-scale imagery and stunning design. The guide also included an online Content Hub to provide a virtual element and lead readers to

Check out the award-winning Visit Tampa Bay 2020 Official Visitor Guide!

Niche Marketing

Discover Crystal River won a Bronze award for its “Manatee Capital of the World” brand campaign. Including a “Swimming with Manatees” feature story on its website, Discover Crystal River positioned itself as the “International Manatee Authority” to highlight one of its brand pillars.

Check out “Swimming with Manatees,” part of the award-winning Niche Marketing campaign!


Reach out to see how we can build an award-winning campaign for you