Brianna Francis
Public Relations Director,
Team Pegasus
pr will be the sprinkles on top of your perfected media plan.
Public Relations
We’re your passport to publicity with our luggage full of media leads.
At Madden, we’re more than just your travel companion – we’re your biggest champion in creating buzz-worthy publicity. We thrive on crafting stories that don’t just make headlines, but rather headlines that drive action. Whether it’s booking tickets, planning a trip, or securing spots to the latest attraction, our focus is always on results that inspire travelers. From showstopping events to stories that stick, our PR experts are ready to take your destination to new heights.
Public Relations and travel isn’t just a job for us; it’s our passion. We live for the thrill of connecting with journalists, publications, and influencers that will make your destination the talk of the town.
Our approach? It’s not your traditional PR tactics. We’re all about strategy, precision, and creativity. From coordinating impactful events and trade shows to developing tailored communications plans, we put your destination at the forefront of the media your audience is already engaging with. Whether it’s crafting compelling story concepts or navigating the intricate world of influencer partnerships, we handle it all with a blend of creativity and passion.
And because teamwork is at our core, we want you to be involved in the action too. Whether you’re a journalist, influencer, content creator, or someone with a story to share, we’re all ears. Think of us as your go-to guide for all things PR. Got a great idea? Fill out our media assistance form, or drop us a line at PR@maddenmedia.com. We’re always up to chat about how we can help you make headlines.
Are you an influencer, content creator, or journalist interested in partnering with Madden? Sign up today or contact Madden’s PR team at PR@maddenmedia.com.
client HIGHLIGHTS
Finger Lakes Regional Tourism
Madden leveraged influencers to highlight leisure activities and outdoor recreation.
Discover Lake County
Madden planned and managed a travel media FAM tour.
Grand Canyon West
Madden engaged leisure travel media and coordinate crisis communication.
faqs
How do we measure the success of our PR efforts?
Measuring PR success is like a ripple effect – a well-placed story sends waves across the media. Tracking those ripples with media mentions, social shares, and website traffic spikes after a big PR push.
What is the best way to handle negative press or a crisis situation?
When negative press hits, don’t panic — grab your crisis management toolkit and get to work! The first rule is to respond quickly and transparently. Acknowledge the issue, provide accurate information, and share the steps you’re taking to address it. Be the voice of calm and reason, and keep the lines of communication open. And remember, every crisis is an opportunity in disguise. Handle it with grace, and you’ll not only protect your reputation but might even win some new fans along the way.
How can we ensure our PR efforts align with our overall marketing strategy?
Make sure your PR efforts mirror your broader marketing strategy. Is your destination focusing on eco-tourism? Make sure your pitches highlight sustainable initiatives. Is your campaign targeting adventure seekers? Let’s pitch those adrenaline-pumping stories. Regular collaboration between your PR and marketing teams will keep everyone in harmony, ensuring consistent and powerful messaging.
How do we target the right media outlets for our destination?
Start by identifying your audience: who are they and what do they read, watch, or listen to? Focus on outlets that speak directly and cater to those interests. Don’t just think big — consider niche publications, bloggers, and regional outlets that might be the right size for your story. Tailor your pitch to the outlet’s style and audience, and you’ll be well on your way to making the perfect media match.
How can we maximize the impact of media coverage?
Once you’ve landed that sweet media coverage, it’s time to shout it from the rooftops! Share it across all your social media channels, feature it on your website, and include it in your email newsletters. Don’t forget to send it to your stakeholders and partners — they’ll love seeing your destination in the spotlight. You can even repurpose the coverage into blog posts, infographics, or other content to keep the momentum going. The more you share, the greater the impact!
OUR PR LEADERS
Emily Herman
Associate Director, Public Relations, Team Pegasus
pr is a powerhouse tool! it lets you tell deeper and more diverse stories of your destination.
