Featured Projects
Portfolio
Clients we work with
How We Think
Our Approach
The only constant we see as a destination marketing agency is continual change, where the norm is blending technology and creativity. We continue to evolve based on data, performance, and alignment to marketing goals and objectives. The most recent themes we’ve incorporated into our marketing philosophy include:
Madden is 100% focused on growing communities through tourism and economic development. It’s imperative that DMOs and their agencies bring ambassadors together to raise the destination as a whole—moving from cooperation among partners to solving the major challenges and opportunities in your communities.
There are layers to being trustworthy and conscientious marketers in the travel industry including privacy-centered promotion, inclusive representation in creative and personalized content, and ensuring your agency is actively working to develop long-term growth from the resources they’re trusted.
We know that DMOs have a responsibility to their boards and stakeholders to use funding effectively and efficiently. By taking Insightful Action, DMOs can incorporate new processes to decipher data and adjust strategies to optimize spend and performance across all channels to achieve their goals.
What We Do
Agency Services
Experts trained across disciplines come together to develop a holistic strategy for your campaign that spans digital and traditional channels. Madden works with you to provide a full-service agency approach, enabling our team to become your team.
This team of Account Directors, Account Managers, and Campaign Managers works with you and your stakeholders to implement innovative marketing tools and tactics to deliver optimal marketing solutions.
- Content Strategy
- Creative Strategy
- Media Strategy
- Brand Strategy
- Cooperative Marketing Strategy
- Meetings and Groups Strategy
Madden’s media team of digital experts is responsible for developing, optimizing, and tracking campaigns using a variety of online tactics, including paid, social, and earned media across all channels.
- Social Media Ads and Management
- Media Negotiation
- Digital Marketing Management
- Lead Generation
- Geofencing and IP Targeting
- SEM & SEO
- Programmatic Display and Native Advertising
- Connected TV & OTT
Our technology experts have a deep understanding of managing and reporting on web metrics, the ability to create custom code and templates in CMS systems, and experience maintaining existing code.
- Website Development
- App Creation
- Website Hosting and Maintenance
- Automation
- Data and Research
- Security
Our creative team of content and design experts bring your message to life through captivating visuals and inspiring copy. They provide unique solutions to inspire engagement and influence decision-making.
- Amplified Storytelling
- Email Marketing
- Ad Creation
- Website Design
- Official Visitors Guides
- Printed Collateral
- Brand Development
- Photography and Videography
As a destination marketing agency, we use marketing to captivate visitors and
inspire travel.
The Madden Advantage
Dedicated Support
With more than 100 full-time travel and tourism experts, Madden’s team is committed to providing in-depth client support—and we’re in it for the long haul.
38
+
Years in Tourism
10
Years Average Partnership
23200
Cups of Coffee Per Year
AAFT Advertising Hall of Achievement
Madden Media
Our own Alexis Favis was honored with an American Advertising Federation of Tucson Next Generation Award. This award recognizes advertising professionals 40 and under who are making an outstanding impact on the industry through their leadership, achievements, community contributions and more.
HSMAI Adrian Award
Visit Table Rock Lake
Madden was awarded a Silver HSMAI Adrian Award in the Integrated Marketing Campaign category for our work with the Table Rock Lake Chamber of Commerce. This designation is granted to organizations that create a unified and seamless experience for consumers to interact with the brand.
Experience and Insights
Blog
