Madden connects
People to
places
experiences
events
friends
locals
communities
Featured Projects
Portfolio
Clients we work with
How We Think
Our Approach
The only constant we see as a full-service destination marketing agency is continual change, where the norm is blending technology and creativity. We continue to evolve based on data, performance, and alignment to marketing goals and objectives. Madden’s Agile approach to destination marketing provides the flexibility DMOs need to reach travelers, groups, and event planners. The most recent themes we’ve incorporated into our marketing philosophy include:
Madden is 100% focused on growing communities through tourism and economic development. It’s imperative that DMOs and their agencies bring ambassadors together to raise the destination as a whole—moving from cooperation among partners to solving the major challenges and opportunities in your communities.
We develop destination stories around deeply researched insights and striking visuals to ensure our designs, tone, and themes kindle a positive emotional bond between destinations and travelers.
There are layers to being trustworthy and conscientious marketers in the travel industry. Madden uses intent-based audiences, privacy-centered promotion, and inclusive representation in creative and personalized content to ensure our partners are actively developing long-term growth.
What We Do
Agency Services
Madden offers full-agency services and omni-channel solutions to destinations. Our cross-functional teams use insights from research to craft strong storytelling themes and develop custom campaign architectures. We execute nimble media plans using the most strategic digital and traditional channels available to reach our partners’ goals and deliver strong ROI.
Madden is a full-service destination marketing agency on a mission to spark imagination, nurture curiosity, and connect consumers to communities. Our diverse team develops unique, collaborative, creative-driven solutions for destinations to open minds, remove biases, help strengthen communities, and lead to a vision of a better future.
The Madden Advantage
Dedicated Support
With more than 100 full-time travel and tourism experts, Madden’s team is committed to providing in-depth client support—and we’re in it for the long haul.
40
+
Years in Tourism
10
Years Average Partnership
23200
Cups of Coffee Per Year
2022 ESTO Mercury Award
Travel Wisconsin
Travel Wisconsin won the top prize for state-level DMOs in the Printed Marketing Collateral category for the 2022 Travel Guide.
2021 Platinum HSMAI Adrian Award
Discover Atlanta
Discover Atlanta was recognized for its best-in-class Diversity Marketing, taking home the top prize in the category for the work done to capture the destination's diversity and essence on DiscoverAtlanta.com.
2021 eTourism eTSY Award
Traverse City Tourism
Traverse City won the Content Marketing award for its "My Happy Place" campaign, which highlighted the destination as travelers' favorite outdoor getaway in the northern Midwest.
Experience and Insights
Blog
