Company Updates

Best in Show Highlights 2020 Flagler Award Client Wins

Madden is proud to announce our clients Discover Crystal River and Visit Tampa Bay earned 2020 Flagler Awards in recognition of their tourism marketing excellence, including Discover Crystal River winning “The Henry” 2020 Best in Show award. In addition to… Read more »



The coronavirus pandemic has shifted the life of every American, upending all normalcy—and from a business perspective, the travel industry has been one of the hardest hit. The latest travel data reflects the dire situation our industry continues to face,… Read more »

Insights & Trends

Ask the Expert: Official Visitors Guides

The Madden team is no stranger to producing visitor guides. In fact, that’s how we got our start in 1982. Over the 38 years we’ve been in business, we’ve finessed our ability to tell and showcase brand stories that inspire… Read more »


2020 STS Marketing College Scholarships

Madden is now accepting applications for two scholarships to attend the Southeast Tourism Society Marketing College.

Insights & Trends

Meetings Recovery Plan

Business travel accounts for nearly 30% of all travel spending. So, how should destinations move forward with planning for future meetings after COVID?

Insights & Trends

Keeping Your Audience Engaged

While folks still can’t travel due to COVID-19, engage them with something they can use: information, inspiration, and humor.

Insights & Trends

Recovery Marketing Led by Travel Intent

As destinations look toward resuming or restarting their marketing campaigns, Madden has made it a priority to help our partners make better decisions about their marketing efforts based on reliable data and insights.

Insights & Trends

Advertising Best Practices

When it comes to advertising and marketing, it is easy to assume that something is better than nothing. But, in a world flooded with advertisements, social media algorithms and multi-formats…there are some best practices you can follow to cut through the noise.