Inspiring Adventure in Every Inbox
Summary
Visit Idaho needed to connect with travelers year-round—not only during peak summer months. Together, we built an email campaign that felt personal and purposeful, sparking curiosity with timely stories and useful travel ideas. Every message was crafted to feel like a friendly note rather than a sales pitch, helping Idaho stay top-of-mind and making it easy for travelers to plan their next trip.
Client
Visit Idaho
Scope
Email Marketing
Campaign Title
Email Marketing Campaign
Results
40,843
emails delivered
33–35%
open rates across audiences
70%
lift in engagement YOY
Segmented Strategy
Instead of spamming everyone with the same message, we treated past passport lovers and new subscribers like the different people they are. More relevance = more clicks.
Content People Keep Coming Back To
The Fall Passport wasn’t a one-and-done download—it was a mobile-first, take-it-with-you, plan-as-you-go kind of tool. It lived on phones, in gloveboxes, and in the minds of our readers.
Performance That Blew Past Averages
Visit Idaho’s regular emails perform well. This one? Blew the doors off. Higher open rates, stronger clicks, and long-term value as a repeatable fall content anchor.
