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Jun 18, 2024 / Megan Filak
In the dynamic world of Destination Marketing Organizations (DMOs), understanding the performance of your media campaigns relative to industry-specific benchmarks can be the difference between a good strategy and a great one. That's why we at Madden are happy to share our DMO Tourism Industry Media Benchmarks at the end of each quarter. More
May 22, 2024 / Megan Filak
Each year U.S. Travel brings together travel buyers from around the world to connect with sellers of travel in the United States. It is a chance for destinations, attractions, accommodations, and more to showcase what makes them special, while also giving international tour operators, travel wholesalers, and writers an opportunity to see the diverse experiences offered across our country. More
Mar 07, 2024 / Megan Filak
In the dynamic world of Destination Marketing Organizations (DMOs), understanding the performance of your media campaigns relative to industry-specific benchmarks can be the difference between a good strategy and a great one. That's why we at Madden are thrilled to announce the launch of our DMO Tourism Industry Media Benchmarks. More
Jan 31, 2024 / Erika Ortner
How does someone build a fire? With a few logs, some newspaper, and maybe some dry leaves, anyone could build the perfect campfire. Imagine having all the elements to build a fire, and forgetting the tool to actually light it up. More
Jan 23, 2024 / Megan Filak
The following is part of our blog series "The 12 Laws of AI." The series is a set of practical and philosophical guidelines for DMOs to work from as they explore the opportunities and challenges of artificial intelligence (AI). Check out the previous blog in this series, "The 12 Laws of AI – Law 11: The Law of Creative Exploration" Law 12: The Law of Ascendency In 1942, an Austrian-American economist, Joseph Schumpeter, coined the paradoxical term 'creative destruction' to explain how economies and businesses develop under long waves of innovation. More
Jan 17, 2024 / Megan Filak
The following is part of our blog series "The 12 Laws of AI." The series is a set of practical and philosophical guidelines for DMOs to work from as they explore the opportunities and challenges of artificial intelligence (AI). Check out the previous blog in this series, "The 12 Laws of AI – Law 10: The Law of Democratized Innovation" Law 11: The Law of Creative Exploration We humans are both creators and explorers, delving deep into uncharted territories for moments of pure revelation: the Creative Spark. More
Jan 10, 2024 / Megan Filak
The following is part of our blog series "The 12 Laws of AI." The series is a set of practical and philosophical guidelines for DMOs to work from as they explore the opportunities and challenges of artificial intelligence (AI). Check out the previous blog in this series, "The 12 Laws of AI – Law 9: The Law of Data Enlightenment" Law 10: The Law of Democratized Innovation "In the labyrinth of innovation, let AI serve as your compass and key, democratizing the corridors once reserved for the initiated few. More
Jan 02, 2024 / Megan Filak
Looking into the year ahead, we asked a few of our experts to weigh in on what DMOs could expect in 2024. No crystal balls were used, but instead pulling from data, experience, and a firm understanding of the industry, the following are our predictions for destination marketing in 2024. More