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Kickstart Your 2026 World Cup Marketing Strategy: A Game Plan for DMOs

Sep 12, 2025 / Megan Filak

The 2026 FIFA World Cup isn’t just a soccer tournament. It's a global phenomenon that presents an unprecedented opportunity for DMOs across North America. And whether your city’s hosting a match or not, there’s one truth we can all agree on: this is gearing up to be one of the biggest tourism moments of the decade.The clock is ticking for World Cup destinations and their nearby neighbors to get in the game, so here is your kickoff kit—a little push to make sure your community shows up when the world starts watching. More

Madden Media: The Sports Marketing Agency to Elevate Your Game

Sep 03, 2024 / Megan Filak

Diving into sports tourism can propel your destination into the big leagues, scoring not only for your partners, but for your local economy as a whole. As a growing catalyst for travel across the United States, the sports-event industry had a direct economic impact of more than $52 billion in 2023 alone, according to Tourism Economics. More

National Travel and Tourism Week 2023: Madden Moves Travel Forward

May 08, 2023 / Matt Ormsbee

This year’s National Travel and Tourism Week theme is “Travel Forward.” This is appropriate, as we want to mark this week by committing efforts to move the travel industry forward because of the macro-level impact tourism has positively impacting countries, regions, states, cities, towns, and everything in between. https://vimeo.com/showcase/10205614/video/778485149 According to the U.S. More

Pride Month: Why Representative Storytelling Matters

Jun 28, 2021 / Matt Ormsbee

Happy Pride Month! Each June, cities across the country celebrate the impact that lesbian, gay, bisexual, transgender, and queer individuals have made on communities across the country. This month provides DMOs an opportunity to reflect on their marketing programs’ inclusion and ensure their campaigns are representing the diversity of the country through representative storytelling.   To mark Pride Month, we wanted to highlight the importance of inclusive creative assets. More