Insights & Trends

Madden guides clients through the recent Google Analytics update.
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Google Analytics Update: What You Need to Know

Google has updated their website metrics tracking platform and released Google Analytics 4. This new version of Google Analytics brings some big changes. Here’s everything you need to know about the update.  What’s Changed? Events vs. Sessions The Google Analytics… Read more »

Traveler insights can be revealed by analyzing questions people search for while planning their trip.
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Traveler Insights: Get in the Mind of a Traveler

At Madden, we pride ourselves on data-driven insights. This is why our team analyzes data to reveal actionable insights into traveler behavior and attitudes. Sometimes, these observations are in mobile device data and human movement data that reveal insights on… Read more »

Madden helps destination management their SEO to respond to Google Algorithm updates.
Insights & Trends

Google Algorithm Updates: What You Need to Know

Google will update their search engine algorithm beginning in mid-June. Sometimes, the internet giant makes unannounced small tweaks under the hood to their search algorithm. But this time, Google has announced some details and it’s a pretty significant update. We… Read more »

As a full-service agency, Madden offers numerous benefits to its partners.
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Benefits of Working with a Full-Service Agency

Working with an agency is exciting. Whether you’re collaborating on strategy, branding, creative asset development, or media, the collective creativity and expertise between client and partner is fun. Turning that excitement into ROI is another story. That’s where Madden sets… Read more »

Insights & Trends

2021 Destination Marketing Trends

As you create and execute your 2021 campaigns, these are the marketing trends to keep in mind. Madden is always happy to talk strategy, provide insight, and share recommendations with our tourism partners. Above all, these are the seven trends… Read more »