Insights & Trends

iOS 14 Privacy Changes will affect how DMOs marketing on the Facebook app.
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How iOS 15 Privacy Changes Impact Your Email Marketing

Apple’s iOS operating system is incredibly popular, with most usage studies showing it accounts for nearly 50 percent of mobile web traffic. New iOS 15 privacy changes are here, and while they are focused on user privacy and limiting some… Read more »

Madden Media helps destination's invest their tourism recovery funding.
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The Best Way to Invest Your Tourism Recovery Funds

During the pandemic, many states allocated federal funds toward their DMOs to boost tourism. While some states immediately dispersed this money to maintain their visitation levels in 2020, others have only recently begun releasing the funds to their tourism marketing… Read more »

Madden guides clients through the recent Google Analytics update.
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Google Analytics Update: What You Need to Know

Google has updated their website metrics tracking platform and released Google Analytics 4. This new version of Google Analytics brings some big changes. Here’s everything you need to know about the update.  What’s Changed? Events vs. Sessions The Google Analytics… Read more »