Insights & Trends

Madden helps destination management their SEO to respond to Google Algorithm updates.
Insights & Trends

Google Algorithm Updates: What You Need to Know

Google will update their search engine algorithm in June. Sometimes, the internet giant makes unannounced small tweaks under the hood to their search algorithm. But this time, Google has announced some details and it’s a pretty significant update. We are… Read more »

As a full-service agency, Madden offers numerous benefits to its partners.
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Benefits of Working with a Full-Service Agency

Working with an agency is exciting. Whether you’re collaborating on strategy, branding, creative asset development, or media, the collective creativity and expertise between client and partner is fun. Turning that excitement into ROI is another story. That’s where Madden sets… Read more »

Insights & Trends

2021 Destination Marketing Trends

As you create and execute your 2021 campaigns, these are the marketing trends to keep in mind. Madden is always happy to talk strategy, provide insight, and share recommendations with our tourism partners. Above all, these are the seven trends… Read more »

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Linear vs. Streaming: What’s Your Strategy?

Sheltering at home in 2020 brought on a huge boost in video and television consumption on traditional linear networks and streaming services. In March, April, and May of 2020, we saw a large number of consumers paying more attention to… Read more »