Insights & Trends

Your website is your most important marketing tool. You need it running at peak performance. Do you know when the time is right to rebuild your website? We work with DMOs across the country, and we hear a lot about… Read more »

Apple’s iOS operating system is incredibly popular, with most usage studies showing it accounts for nearly 50 percent of mobile web traffic. New iOS 15 privacy changes are here, and while they are focused on user privacy and limiting some… Read more »

During the pandemic, many states allocated federal funds toward their DMOs to boost tourism. While some states immediately dispersed this money to maintain their visitation levels in 2020, others have only recently begun releasing the funds to their tourism marketing… Read more »

Creativity breeds innovative designs, campaign concepts, and messaging. While Madden creative experts generate unique ideas that spark imagination while at work, many grow their skills, gain inspiration, and discover new techniques at home as well. This ever-present creativity benefits our… Read more »

Want to get back into experiential marketing now that more people are comfortable with in-person events? Madden works with our partners to create destination marketing campaigns that include engaging out-of-home activations.  As part of a holistic, integrated marketing strategy, DMOs… Read more »

Looking for a creative shot in the arm? Tired of your cookie-cutter creative assets? Madden is constantly working with our destination partners to create new ways to spark imagination. To build a lasting connection with travelers, DMOs must rethink their… Read more »

It’s time to start developing your meetings marketing strategy. While business travel recovery lags behind leisure travel, a projected spending boom is coming. While the segment’s recovery will take awhile and Delta variant concerns are rising, the segment’s long sales… Read more »

We’ve seen it too often. DMOs invest a large amount of money into developing a new website, only for that website to stagnate for years. Then, DMOs make another large investment to build a new website because their existing site… Read more »

Google has updated their website metrics tracking platform and released Google Analytics 4. This new version of Google Analytics brings some big changes. Here’s everything you need to know about the update.  What’s Changed? Events vs. Sessions The Google Analytics… Read more »