Insights & Trends

Insights & Trends

National Travel & Tourism Week: The Future of Travel

In the aftermath of the pandemic, the travel industry faced some of its most trying times. Uncertainty, anxiety, prolonged closures, and job loss shrouded a market that previously generated $2.6 trillion dollars in economic impact annually. The absence of travel… Read more »

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Black Voices in Travel Marketing

Representation in the Atlanta Convention & Visitors Bureau  In 2019, Black Americans spent 109.4 billion dollars—yes, billion with a b—on travel. However, despite being an economic powerhouse within the travel leisure sector, the community continued to lack thoughtful representation. The… Read more »

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2022 Predictions Series: Search Continues to Evolve

Search as we know it is long gone. Consumers seek greater sensory experiences in their search approach and expect both their results and their tactile interactions with websites to evolve. Increases in voice search (20 percent of all searches), video… Read more »

Destination intelligence will play an increased role in destination marketing success in 2022.
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2022 Predictions Series: Need for Destination Intelligence

For destination marketers, we know it’s vital to capture insights for learning, evolving your campaigns, and advocating for your program. As destination marketing organizations continue to make evolutionary leaps toward destination management, effective data assets and resources are essential.   Destinations… Read more »