We’ve seen it too often. DMOs invest a large amount of money into developing a new website, only for that website to stagnate for years. Then, DMOs make another large investment to build a new website because their existing site… Read more »
Insights & Trends
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Google Analytics Update: What You Need to Know
Google has updated their website metrics tracking platform and released Google Analytics 4. This new version of Google Analytics brings some big changes. Here’s everything you need to know about the update. What’s Changed? Events vs. Sessions The Google Analytics… Read more »
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Talent Recruitment: Destination Marketing for Economic Development
Communities are looking to recover from a difficult financial year. Investing in destination marketing can attract both tourists and new residents—boosting local economies. Most destination marketers understand the collective impact DMOs, CVBs, and CTBs have on local economies. Tourism brings… Read more »
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Traveler Insights: Get in the Mind of a Traveler
At Madden, we pride ourselves on data-driven insights. This is why our team analyzes data to reveal actionable insights into traveler behavior and attitudes. Sometimes, these observations are in mobile device data and human movement data that reveal insights on… Read more »
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Google Algorithm Updates: What You Need to Know
Google will update their search engine algorithm beginning in mid-June. Sometimes, the internet giant makes unannounced small tweaks under the hood to their search algorithm. But this time, Google has announced some details and it’s a pretty significant update. We… Read more »
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Destination Brand: The Look and Feel of a Community
We are surrounded by brands. Restaurants, cars, clothes, and more are all around us with their own unique personalities and identities. Where do DMO brands fit in? What makes a good destination brand? Destination branding crafts WHO the destination is… Read more »
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Creative Process: Come Play in our Stylescape Sandbox
Sometimes agencies keep key parts of their creative process behind the curtain. They either want to keep things close to the chest or have a hard time putting their process into words. Madden lets our clients not only peek behind… Read more »
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Benefits of Working with a Full-Service Agency
Working with an agency is exciting. Whether you’re collaborating on strategy, branding, creative asset development, or media, the collective creativity and expertise between client and partner is fun. Turning that excitement into ROI is another story. That’s where Madden sets… Read more »
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The Value of Intent-Based Audiences: Grandma Likes Beer, Too!
Everyone loves vacation. However, vacation means something different to everyone. Some people like to hike, bike, and sweat. That sounds like hell to other people. The reasons why people choose to travel differ. And guess what? Those reasons have nothing… Read more »
Insights & Trends
2021 Destination Marketing Trends
As you create and execute your 2021 campaigns, these are the marketing trends to keep in mind. Madden is always happy to talk strategy, provide insight, and share recommendations with our tourism partners. Above all, these are the seven trends… Read more »