Google will update their search engine algorithm in June. Sometimes, the internet giant makes unannounced small tweaks under the hood to their search algorithm. But this time, Google has announced some details and it’s a pretty significant update. We are… Read more »
We are surrounded by brands. Restaurants, cars, clothes, and more are all around us with their own unique personalities and identities. Where do DMO brands fit in? What makes a good destination brand? Destination branding crafts WHO the destination is… Read more »
Sometimes agencies keep key parts of their creative process behind the curtain. They either want to keep things close to the chest or have a hard time putting their process into words. Madden lets our clients not only peek behind… Read more »
Working with an agency is exciting. Whether you’re collaborating on strategy, branding, creative asset development, or media, the collective creativity and expertise between client and partner is fun. Turning that excitement into ROI is another story. That’s where Madden sets… Read more »
Everyone loves vacation. However, vacation means something different to everyone. Some people like to hike, bike, and sweat. That sounds like hell to other people. The reasons why people choose to travel differ. And guess what? Those reasons have nothing… Read more »
As you create and execute your 2021 campaigns, these are the marketing trends to keep in mind. Madden is always happy to talk strategy, provide insight, and share recommendations with our tourism partners. Above all, these are the seven trends… Read more »
Privacy changes are making it harder to rely on third-party data. Destinations must adjust their marketing strategies in response to the death of third-party cookies and other new privacy policies. It’s time to optimize your marketing strategy toward leveraging your… Read more »
Apple’s and Facebook’s advertising platforms are ubiquitous for DMOs. New iOS 14 privacy changes and their effects on Facebook marketing will put limitations on the ability to track ROI on Apple devices. And while this update is still new and… Read more »
National Plan for Vacation Day (January 26, 2021) marks the annual day DMOs across the country can encourage travelers to plan their next trip and consider their destinations. This day is about consumers planning for future travel. DMOs should look… Read more »
Sheltering at home in 2020 brought on a huge boost in video and television consumption on traditional linear networks and streaming services. In March, April, and May of 2020, we saw a large number of consumers paying more attention to… Read more »