For some destinations, increasing visitation volume is no longer an objective. Seasonality trends mean during peak season many DMOs don’t need to spend many marketing dollars to compel people to travel to their communities. This is a nice problem to… Read more »
Attend any conference or travel and tourism event, and the words on most lips are “sustainable tourism.” Of course, the environment was on our minds pre-pandemic. Yet, the rise of people flocking to outdoor spaces and seemingly overrunning smaller communities… Read more »
What is the purpose of a DMO today? Like many organizations during the pandemic, Madden examined our future and aspirations. In the past few years, the tourism industry faced its biggest challenges since the Great Recession. One of the biggest… Read more »
Did you know that most Americans live within 10 miles of a craft brewery? That is a statistic shared by the Brewers Association, the trade association of brewers, for brewers, and by brewers. You can thank the craft beer boom,… Read more »
In the aftermath of the pandemic, the travel industry faced some of its most trying times. Uncertainty, anxiety, prolonged closures, and job loss shrouded a market that previously generated $2.6 trillion dollars in economic impact annually. The absence of travel… Read more »
“Sooner or later, everything old is new again.” Stephen King Nostalgia always sells. The pandemic forced people into their personal digital corners, but everyone is ready to come out and rejoin the “town square.” It’s time to re-embrace the channels… Read more »
Representation in the Atlanta Convention & Visitors Bureau In 2019, Black Americans spent 109.4 billion dollars—yes, billion with a b—on travel. However, despite being an economic powerhouse within the travel leisure sector, the community continued to lack thoughtful representation. The… Read more »
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