In the aftermath of the pandemic, the travel industry faced some of its most trying times. Uncertainty, anxiety, prolonged closures, and job loss shrouded a market that previously generated $2.6 trillion dollars in economic impact annually. The absence of travel… Read more »
Insights & Trends
“Sooner or later, everything old is new again.” Stephen King Nostalgia always sells. The pandemic forced people into their personal digital corners, but everyone is ready to come out and rejoin the “town square.” It’s time to re-embrace the channels… Read more »
Representation in the Atlanta Convention & Visitors Bureau In 2019, Black Americans spent 109.4 billion dollars—yes, billion with a b—on travel. However, despite being an economic powerhouse within the travel leisure sector, the community continued to lack thoughtful representation. The… Read more »
In 2022, it’ll be more important than ever to define your voice and visual brand. Learn how.
User experience is important to integrate throughout your entire marketing landscape. Learn how.
Video was the most important marketing asset in 2021. Learn how the medium continues to grow in 2022.
Search as we know it is long gone. Consumers seek greater sensory experiences in their search approach and expect both their results and their tactile interactions with websites to evolve. Increases in voice search (20 percent of all searches), video… Read more »
For destination marketers, we know it’s vital to capture insights for learning, evolving your campaigns, and advocating for your program. As destination marketing organizations continue to make evolutionary leaps toward destination management, effective data assets and resources are essential. Destinations… Read more »
Online communities and social influencers have been growing as an industry for several years with the influencer marketing industry exceeding $13.8 billion in 2021. When Hubspot asked global B2C marketing professionals which trends they planned to invest in for 2022,… Read more »
What is the role of the DMO in 2022? What should you do when driving visitations is no longer your main aim? Responsibility in destination marketing has never been more crucial than it is today, and DMOs must shift their… Read more »