Insights & Trends

AI is not just bringing us to the precipice of a technological evolution that will change and shape the world around us in the future, we’re already living in the world AI is creating. Marketing technology is already being molded… Read more »

This article was written in part by a publicly available AI text generation model. Like all industries, destination marketing and tourism are already being enhanced by Artificial Intelligence (AI). While still in the early stages, it is already changing how… Read more »

The year ahead will be a pivotal year for the tourism industry. With substantial challenges in the rear-view mirror, there are  external factors out of DMOs control. But there is hope! As we gaze into our crystal ball, we see… Read more »

The State (of the State) of Digital Marketing in October 2022 Search engines are changing. While this statement is true year-round, it feels especially true now, as the travel and tourism industry hits the tail-end of 2022. Since August alone,… Read more »

The United States will hold its midterm elections on Tuesday November 8. With election season just around the corner, here are several media and marketing strategies to navigate competition with political ads and polarizing news coverage.  Eliminate Perception of Preference… Read more »

While TikTok grew in popularity during the pandemic, travel and foodie influencers weren’t able to take immediate advantage of the fast growing platform. The initial public health guidelines kept people from traveling or visiting restaurants, so TikTok was immediately filled… Read more »

Attend any conference or travel and tourism event, and the words on most lips are “sustainable tourism.” Of course, the environment was on our minds pre-pandemic. Yet, the rise of people flocking to outdoor spaces and seemingly overrunning smaller communities… Read more »

What is the purpose of a DMO today? Like many organizations  during the pandemic, Madden examined our future and aspirations. In the past few years, the tourism industry faced its biggest challenges since the Great Recession. One of the biggest… Read more »