Insights & Trends

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Linear vs. Streaming: What’s Your Strategy?

Sheltering at home in 2020 brought on a huge boost in video and television consumption on traditional linear networks and streaming services. In March, April, and May of 2020, we saw a large number of consumers paying more attention to… Read more »

Insights & Trends

Why We Recommend Open Source Website Platforms

Open Source & Microservices vs Proprietary Approach When building sites, Madden subscribes to an open source platform approach with a microservices backbone. Many website companies use a proprietary platform to develop websites, but Madden believes that there are several downsides… Read more »

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Inclusion Goes Beyond Compliance for Travel Websites

Article written by Curtis Thompson, VP of MarTech, Madden Media As DMOs and businesses reflect on the way they promote their destinations and themselves, representation in advertising is once again trending. Madden believes that all people deserve to enrich their… Read more »

Insights & Trends

Driving Impact Across Communities

At Madden Media, we work to help drive impact across communities. Now more than ever, it’s important that you have a partner who will be with you every step of the way, ensuring that your marketing dollars are reaching their… Read more »

Insights & Trends

The Great Debate: Print vs. Digital

When it comes to visitor guides, we hear the question of print vs. digital all too often. While many of these conversations are fueled by budget constraints, there’s still certainly a place for both mediums—and a way that they strategically… Read more »

Insights & Trends

Helping DMOs Recover from COVID-19: Part Two

The pandemic has impacted DMOs and the people in their destinations who rely on tourism for their livelihoods. Because of COVID-19, these people are suffering and they will look to their DMOs for solutions as we move out of quarantine… Read more »

Insights & Trends

Helping DMOs Recover from COVID-19: Part One

The pandemic has impacted DMOs and the people in their destinations who rely on tourism for their livelihoods. Because of COVID-19, these people are suffering and they will look to their DMOs for solutions as we move out of quarantine… Read more »

Insights & Trends

Ask the Expert: Official Visitors Guides

The Madden team is no stranger to producing visitor guides. In fact, that’s how we got our start in 1982. Over the 38 years we’ve been in business, we’ve finessed our ability to tell and showcase brand stories that inspire… Read more »

Insights & Trends

Madden Voyage: Solving Reporting & Data Challenges

Responsible marketing within the tourism industry includes proving the impact of your promotion. Your campaigns must drive visitation and positively impact your community. Now more than ever, DMOs have a fiduciary duty to report on the success of campaigns to… Read more »