Insights & Trends

Insights & Trends

Meetings Recovery Plan

Business travel accounts for nearly 30% of all travel spending. So, how should destinations move forward with planning for future meetings after COVID?

Insights & Trends

Destination Marketing & Small Business

How can destination marketers support the small business that are crucial to our communities’ economic health and well-being?

Insights & Trends

Keeping Your Audience Engaged

While folks still can’t travel due to COVID-19, engage them with something they can use: information, inspiration, and humor.

Insights & Trends

Looking Ahead: How to Help U.S. Travel Planning

With tactful sensitivity and an emphasis on flexibility, your destination can help travelers start thinking ahead, and give them something to look forward to.

Insights & Trends

Recovery Marketing Led by Travel Intent

As destinations look toward resuming or restarting their marketing campaigns, Madden has made it a priority to help our partners make better decisions about their marketing efforts based on reliable data and insights.

Insights & Trends

The Messages of Compassion, Unity, and Hope in Trying Times

In times of uncertainty, it can be difficult to navigate appropriate communication and messaging to clients and consumers. A sense of compassion, unity, and hope can go a long way in hard times.

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COVID-19 Website Strategies

During this uncertain time, we believe this is a great opportunity to focus on your biggest marketing tool, which is your website.

Insights & Trends

The Importance of SEO

We want to share some insights on what you can do to keep your website optimized for good Search Engine Optimization with some tips and suggestions, and how we can help.