Business travel accounts for nearly 30% of all travel spending. So, how should destinations move forward with planning for future meetings after COVID?
Insights & Trends
How can destination marketers support the small business that are crucial to our communities’ economic health and well-being?
While folks still can’t travel due to COVID-19, engage them with something they can use: information, inspiration, and humor.
With tactful sensitivity and an emphasis on flexibility, your destination can help travelers start thinking ahead, and give them something to look forward to.
As destinations look toward resuming or restarting their marketing campaigns, Madden has made it a priority to help our partners make better decisions about their marketing efforts based on reliable data and insights.
In times of uncertainty, it can be difficult to navigate appropriate communication and messaging to clients and consumers. A sense of compassion, unity, and hope can go a long way in hard times.
During this uncertain time, we believe this is a great opportunity to focus on your biggest marketing tool, which is your website.
We want to share some insights on what you can do to keep your website optimized for good Search Engine Optimization with some tips and suggestions, and how we can help.
Consumers expect brands—including destinations—to think beyond the bottom line and consider the impact of marketing messages.
Your shiny new visitors’ guide is hot off the presses and in the hands of readers… what next?