If a picture is worth a thousand words, how many is a video worth?
April 18, 2018
One minute of video is worth 1.8 million words, according to Dr. James McQuivey of Forrester Research.
Whether you want travelers to explore the great outdoors, shop ‘til they drop, wine, and dine, or immerse in history, video is not only a great way to showcase all you have to offer, it captures attention and motivates viewers to engage with your brand.
Let’s be real—video is one of the best ways to make an impact on target audiences:
- YouTube had 2.5 billion users in 2022.—Statista
- 70% of people say they bought from a brand after seeing it on YouTube.—Google Ads
- 55% of consumers use online videos for research before making a purchase.— Google
Capturing what words can’t: Visit Idaho
Working with Visit Idaho, we wanted to cut through the noise of advertising to reach consumers as they began to plan their trips, and educate them about the opportunity for adventure found throughout Idaho. We launched the “Beyond Words” campaign to highlight the multi-sensory experience of travel in Idaho. “Beyond Words” showcases Idaho with tight action shots and breathtaking macro shots that bring to life the vision of this campaign across all digital platforms and emphasize what is inherently indescribable. As a result the videos were viewed 5.7 million times.
How will you use the power of video to tell your story?
Content that highlights your destination is a powerful marketing tool. When you’ve got a visually stunning video and a team that can ensure your message reaches your target audience, you’re ready to encourage wanderlust.
