One minute of video is worth 1.8 million words, according to Dr. James McQuivey of Forrester Research.
Whether you want travelers to explore the great outdoors, shop ‘til they drop, wine, and dine, or experience your destination beyond the conference room, video is a great way to showcase all you have to offer. Visible Measures reported that brands using YouTube/TrueView see views of previously existing content increasing by up to 500% after posting new videos—promoting one awesome video could mean even more views or clicks on your other videos.
Let’s be real—video is fast becoming one of the best ways to make an impact on target audiences:
- Hundreds of millions of hours of video are watched each day—YouTube
- Video will account for 80% of global internet traffic and 85% of US traffic by 2019—Cisco
- 73% of consumers are more likely to make a purchase after watching videos that explain a product or service—Animoto
Storytelling through a video series: Soul of PHX
Our long-time partner, Visit Phoenix, wanted a new way to digitally promote their visitors guide in 2016. The concept was to take readers behind the scenes of Scott Baxter’s cover photo shoot and get an insider’s look at the creativity that goes into the guide. The video sparked a new idea for Visit Phoenix—what if we tell more stories about interesting local professionals and their views about the Soul of Phoenix? Soon, the video series was produced and distributed, sharing the stories of residents that were inspired to “put down roots, pursue their passions or start a business”.
Check out the series here: https://www.visitphoenix.com/learn-plan/soul-of-phx-video-series/
How will you use the power of video to tell your story?
Content that highlights your destination is a powerful marketing tool. When you’ve got a visually stunning video and a team that can ensure your message reaches your target audience, you’re ready to encourage wanderlust.